Director, Performance Marketing

Director, Performance Marketing

Scopely is looking for a Director, Performance Marketing to join our Performance Marketing team in Culver City on a hybrid basis to support a new unannounced game.

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

The Performance Marketing team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The Performance Marketing team's mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

In this role, you will play a critical part in launching and scaling our next major title, shaping the future of user acquisition at Scopely.

What You'll Do:

You will lead performance marketing efforts for a new, unannounced title, driving global user growth and building scalable acquisition strategies from pre-launch through live operations. This role partners closely with Product, Finance, Analytics, Growth Marketing, Creative, and Data Engineering, and sits within Scopely's Performance Marketing organization.

Own and lead global go-to-market strategy and execution for the new title, from pre-launch testing through global scale

Define and execute user acquisition strategies, methodologies, and processes to achieve aggressive growth and efficiency targets

Partner with Product and Growth teams to align UA strategy with game positioning, audience targeting, and lifecycle marketing

Build and scale high-performing acquisition programs across key channels (e.g., Meta, Google, TikTok, DSPs, ad networks, and emerging platforms)

Establish and optimise full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling

Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making

Lead, mentor, and grow a high-performing team of performance marketers, fostering a culture of accountability, innovation, and continuous improvement

Collaborate cross-functionally to enhance creative strategy, marketing tech stack, automation, and fraud prevention systems

Champion a culture of experimentation—testing new channels, formats, and bidding strategies to unlock incremental growth opportunities

Manage and optimize multi-million dollar marketing budgets with a focus on ROI and long-term player value

What We're Looking For:

8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps.

4+ years of people management experience, with a track record of building and leading high-performing teams

Proven success managing and scaling multi-million dollar acquisition budgets across multiple channels

Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.)

Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products

Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting

Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure

Experience working with global, cross-functional teams across multiple time zones

Strong leadership, communication, and stakeholder management skills

Bonus: Experience in casual, puzzle, or social mobile games

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

Please ensure that the résumé/CV you attach is written in English.

For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience.

CA, CO, NJ, NY, and WA Annual Salary Range

$164,000 - $210,000 USD

About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world's most beloved and enduring experiences, including two of the most successful mobile games of all-time "MONOPOLY GO!" and "Pokémon GO," along with "Stumble Guys," "Star Trek™ Fleet Command," "MARVEL Strike Force," "WWE Champions," the Scrabble® franchise, "Yahtzee® With Buddies," and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely's position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like "MONOPOLY GO!" from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and "Best Workplaces for Innovators," Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide.