Principal Marketing Artist

Principal Marketing Artist

Scopely is looking for a Principal Marketing Artist to join our team based in Bangalore (On-site / Hybrid).

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

We are the in-house creative agency, Flamed, an International multidisciplinary team. We build thousands of creatives every year to support all Scopely games Marketing needs worldwide.

What You Will Do

We are looking for a Principal Marketing Artist to lead and support the execution of high-quality, cutting-edge marketing visuals for some of the world's most successful mobile games.

You will guide a team of Senior Marketing Artists, ensuring excellent visual quality across performance-driven assets (UA, ASO, and SM) while collaborating closely with global cross-functional teams.

Responsibilities include:

• Own and oversee the visual production process for creative marketing materials: static ads, app store assets, and key visuals.
• Support and mentor a team of Senior Marketing Artists in Bangalore, providing visual direction, technical support, and professional development.
• Ensure consistent alignment with brand guidelines, established pipelines, and high production quality.
• Collaborate closely with the Art Director to define and uphold the visual quality bar, ensuring all creatives meet the highest artistic standards.
• Collaborate in the development and maintenance of visual style guides and brand systems, ensuring consistency across assets and IPs.
• Collaborate with global teams (Spain, US, and remote) to align on feedback, priorities and delivery schedules.
• Ensure excellence in AI-generated art workflows: prompt crafting, paintovers, refinement, and final integration into compositions.
• Provide 2D and 3D design support including clean-ups, matte painting, retouching, layout, and lighting using Blender or Maya.
• Maintain strong accountability and reporting through collaboration with Operations and use of internal workflow tools.
• Occasionally support brainstorm sessions and feedback alignment when needed.

What We're Looking For

• 7+ years of experience in creative production, preferably within the gaming, tech, or entertainment industry.
• Strong portfolio showcasing execution-heavy marketing art, including AI-generated visuals, 3D integration, and high-quality compositions.
• Proficiency in Photoshop and 3D tools (Blender required; Maya a plus).
• Demonstrated leadership in art direction and team mentorship.
• Strong grasp of design fundamentals: composition, color theory, visual hierarchy, and storytelling.
• Experience working independently and driving projects forward with minimal oversight.
• Fluent written and verbal communication in English.
• Ability to collaborate across global teams in multiple time zones.

Bonus Points

• Experience working in performance marketing environments.
• Familiarity with AI generation tools (Midjourney, ChatGPT, Stable Diffusion, etc.).
• Familiarity with agile tools, workflow management systems and performance reporting.

**Please include a portfolio or PDF/links to examples of your work in the application. Applicants need work examples to be considered.**

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!