Sr. Performance Marketing Specialist - Monopoly GO!

Sr. Performance Marketing Specialist- Monopoly GO!

Scopely is looking for a Senior Performance Marketing Specialist to join our Monopoly GO! team in the Barcelona Hub on a hybrid basis!

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily.

Monopoly GO! is a key franchise that has become Scopely's largest game, enjoyed by millions of players. The team is based in Canada, Europe, and the US, and works every day to create captivating new experiences for our players.

What You Will Do

• Manage significant performance marketing budgets across multiple channels to maximize games' growth and profitability
• Strategize, execute, and continually optimize mobile campaigns on several critical mobile platforms, including paid social, DSP, reward channels, etc
• Measure, report, and communicate acquisition performance KPIs, working with external partners & key internal leaders to rapidly iterate on UA spending decisions.
• Design and execute A/B & multivariate testing and present results to related teams
• Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users
• Work cross-functionally with product, ads, and data

What We're Looking For

• BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field
• Minimum 2 years of experience in media buying/user acquisition/performance marketing.
• A hunger to be at the forefront of the mobile advertising space and the mobile app market
• Creative problem-solving acumen, as well as analytical rigour to verify or invalidate assumptions
• Strong analytical skills and attention to detail
• Strong proficiency with Excel required, SQL is a plus
• Proven ability to effectively communicate with cross-functional teams
• Prefer candidates with direct previous experience in mobile user acquisition.
• Hands-on experience with MMP, Facebook Ads and/or Google Ads is a plus
• Strong understanding of funnel conversion metrics, retention rates, and LTV predictions preferred

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!