Senior Manager, Marketing Strategy And Performance

Marketing Strategy And Performance Leader

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The Role

We are seeking a Marketing Strategy and Performance leader who will play a critical role in optimizing the Slack marketing team's efforts to accelerate revenue growth. This strategic leader will be the primary link between marketing execution, data insights, and business outcomes. You will be responsible for defining and implementing marketing measurement frameworks that directly tie campaign efforts to pipeline and ACV (Annual Contract Value) growth. This role is a key driver in strategic planning and will partner closely with the Slack Marketing team, Sales Strategy, and other cross-functional teams to ensure seamless alignment and a data-informed approach to our B2B revenue motion.

What You'll Do

1. Lead Marketing Measurement & Analytics: Implement and evolve robust marketing measurement frameworks tailored for Slack. Diagnose marketing's pipeline influence by assessing key levers of impact, translating insights into actionable recommendations at the campaign and engagement level. Directly tie marketing efforts to their impact on pipeline and ACV growth.
2. Drive Strategic Planning & Performance Optimization: Serve as a key driver in yearly and quarterly planning cycles to develop robust goals and targets for Slack Marketing tied back to pipeline and ACV impact.
3. Strategic Cross-Functional Partnership: Cultivate deep partnerships across Sales Strategy, Product, Marketing demand generation teams, and central data teams. Act as a vital alignment bridge, translating data insights into clear, actionable recommendations bi-directionally.
4. Drive regular updates, accountability and reporting on stated goals: Proactively track pipeline and ACV trends, identify areas of concern, and communicate critical insights to leadership through regular rhythm of the business cycles.
5. Champion evidence-based decision-making, making data and insights accessible and scalable for stakeholders at all levels. Build reports and dashboards to derive insights into the health of the business and identify areas of weakness.

What You Bring

• 7+ years of professional experience preferably in marketing strategy, analytics, operations, and performance measurement within a B2B SaaS environment.
• Demonstrated ability to develop and implement robust marketing measurement frameworks that tie directly to business outcomes like pipeline and revenue.
• Strong analytical skills with the ability to translate complex data into clear, actionable insights and strategic recommendations.
• Experience in strategic planning, forecasting, and goal-setting for a marketing organization.
• Fluent in SQL, with the ability to independently explore complex data sources.
• Capable of building compelling data stories using Business intelligence (data visualization) tools such as Tableau or Looker is a plus.
• Excellent communication and collaboration skills, with a track record of building effective partnerships across sales, marketing, and data teams.
• Executive presence and presentation skills.
• Ability to thrive in a fast-paced, high-growth environment, managing multiple priorities with a focus on business impact.
• Familiarity with marketing demand generation and lead-to-revenue models.

Unleash Your Potential When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what's possible — for yourself, for AI, and the world.

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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. For Washington-based roles, the base salary hiring range for this position is $155,400 to $213,800.