Marketing Manager, In - park Revenue

Marketing Manager, In-Park Revenue

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. We're also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.

The Marketing Manager, In-Park Revenue will lead the strategy, development, and execution of marketing initiatives that drive revenue for high-value in-park products. This role is responsible for increasing awareness, trial, and conversion for key offerings such as animal experiences (e.g., zoo products), VIP tours, All-Day Dine, and ancillary products like Quick Queue. The ideal candidate is both creative and data-driven, with a passion for creating compelling guest experiences and a proven track record of delivering measurable results.

Key Responsibilities:

• Develop and implement annual marketing plans & budgets to drive sales for designated in-park revenue products.
• Partner with product, operations, and revenue management teams to align marketing strategies with overall business objectives.
• Identify new opportunities to enhance product awareness and guest engagement.

Campaign Development & Management:

• Create targeted marketing campaigns across digital, in-park, and traditional channels.
• Oversee creative development, ensuring brand consistency and compelling messaging.
• Manage promotional calendars, offers, and upsell strategies to maximize yield.

Analytics & Performance Optimization:

• Track and analyze campaign performance, product sales trends, and guest behavior.
• Adjust strategies in real time based on performance data and market conditions.
• Provide regular reporting and actionable insights to senior leadership.

Cross-Functional Collaboration:

• Work closely with creative, digital, PR, and social media teams to ensure campaigns are integrated and effective.
• Collaborate with park operations to ensure marketing aligns with the on-site guest experience.
• Support training and communications for front-line teams to improve upsell effectiveness.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4+ years of experience in marketing, preferably in attractions, hospitality, or retail.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Data-driven mindset with experience analyzing sales and marketing performance metrics.
• Excellent written and verbal communication skills.
• Creative problem solver with strong attention to detail.
• Proficiency in Microsoft Office; experience with CRM, CMS, and marketing automation tools a plus.

The perks of the position:

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement Plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.