Marketing Specialist

Marketing Specialist for SeaWorld Orlando

It's fun to work in a company where people truly believe in what they're doing! We're committed to bringing passion and customer focus to the business. United Parks & Resorts is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. We're also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals for a variety of roles throughout our organization.

At SeaWorld, we're passionate about caring for animals. In fact, we've already rescued over 42,000 animals. Join us and help bring joy, excitement, and lasting memories to people from around the world. We're seeking enthusiastic, dedicated, and hard-working individuals in a wide variety of roles. Join us and play an important part on our incredible team!

What You Get To Do

The Marketing Specialist for SeaWorld Orlando supports the Integrated Marketing Manager in project managing the creation of assets, e-mails and paid media placement for SeaWorld Orlando and Aquatica Orlando which includes their new attractions, consumer events, SeaWorld Rescue operations and more.

Paid Media & Marketing Calendar

• Manage the administrative part of trafficking for advertising creative in partnership with the Corporate Trafficking Manager and the Park Integrated Marketing Manager by keeping track of when new events and promotions need to be swapped in and older ones removed
• Process purchase orders, request bids from vendors, track appropriate information, and receive approvals.
• Assist with maintaining and distributing marketing communication calendars and announcements for current and upcoming products and events.
• Track, analyze, and report on competitive activity including media/advertising, sales/promotions, and performance on an ongoing basis.
• Lead the recap of each of the promotional and event activities for SeaWorld Orlando and Aquatica Orlando for historical reference. Lead in-park event marketing announcements to in-park teams.
• Manage the editorial calendar for our blogs (brand and Pass Member) including topic selection, deadline for publishing and approvals.

E-mail Content & Marketing Office Duties

• Support the creation of presentations, QR Codes, Wrike requests as well as asset management through SEAL.
• Wrike / Email briefs targeting park subscribers to drive visitation. Monitor timelines, ensure stakeholders approve.
• Be the backup for fulfillment of sweepstakes, radio promotions, PR/Influencer, and other ticketing/visit requests as needed.
• Perform other duties as assigned including assisting with Social Media, Promotion, Public Relations, and Brand projects as needed.

What It Takes To Succeed

• Bachelor's degree in Marketing, Mass Communications, Journalism or related field required
• At least 3 years practical experience in marketing (including digital marketing), advertising (campaign planning/execution), or marketing communications
• Outstanding written, verbal and visual communications skills and ability to convey messages clearly and persuasively
• Proficiency in Microsoft Office applications
• Ability to understand a strategy and use critical and creative thinking to achieve the desired outcome
• Ability to handle multiple priorities, be able to handle change and be able to perform well under pressure
• Availability to occasionally work varying hours based on business need, to include opening nights, weekends, and holidays
• This is an on-site position

Desired Qualifications

• 3 – 4 years of experience in marketing (digital marketing preferred)
• Prior experience at a theme park or accredited zoological facility preferred

What Else Is Important

• Must have a valid Driver's license and able to meet company driving guidelines
• Must be able to lift, push, pull and/or carry up to 50 lbs.
• Perform the following physical activities: kneeling, squatting, bend floor-to waist/waist-to-overhead, reach overhead, simple grasp and fine hand manipulation tasks (use of tools/keyboard/writing).
• Must be able to work indoors and outdoors, in varying weather, to include extreme heat.
• Work regularly Monday through Friday but with flexibility based on business need to include weekends, evenings, and holidays.

The Perks Of The Position

As part of the SeaWorld family, you'll enjoy a fun, fast-paced environment and great teammates, as well as:

• Paid Floating Holidays
• Accrual based Paid Time Off
• SEA Employee Complimentary Park Tickets and Passes
• SEA Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

Join the team! If you're looking for the opportunity to make the most of your abilities in a one-of-a-kind setting with an entertainment industry leader, we're looking for you! If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!