Customer Research Specialist - Product Development

Customer Research Specialist - Product Development

Segula Technologies Experts GmbH - as part of Segula Technologies, a globally operating engineering group in the automotive, energy, rail, shipping and aviation industries with over 10,000 employees - is an independent development and consulting company with approx. 320 employees for customers in the automotive, commercial vehicle and aviation industries with core competences as a system development service provider in design and concept, calculation and simulation, mechanical engineering and construction, electrics and electronics, integration and ergonomics as well as prototyping and validation.

Job Description

• Develop and execute a repeatable, measurable insights engine for overseas markets.
• Conduct customer research to understand product–market fit, pricing, and positioning.
• Support de-risking of overseas expansion by providing data-backed recommendations.
• Deliver actionable insights to optimize product definition, UX, marketing, sales, and service strategies.
• Design and run customer surveys, focus groups, and co-creation workshops.
• Translate findings into clear, strategic recommendations for leadership decision-making.

Qualifications

• Bachelor's or master's degree in psychology, Marketing, Business, Human Factors, or related field.
• Experience in customer research, UX research, or market insights, preferably in automotive or mobility sectors.
• Proven expertise in designing and conducting quantitative and qualitative research studies.
• Strong analytical skills with ability to synthesize data into actionable insights.
• Familiarity with EU and overseas customer behaviours, cultural nuances, and regulatory requirements.
• Ability to communicate complex insights in a clear and strategic manner to stakeholders.
• Willingness to travel domestically and internationally as required by the role.