Product Marketing Senior Manager - Utility And Energy

Product Marketing Senior Manager - Utility and Energy

Location: Cambridge, MA

We are looking for a Product Marketing Manager to lead product market strategy and execution for our range of utility and energy consumer data service products. Reporting to the VP Marketing, you will shape how we articulate, position and effectively bring to market innovative solutions for utility companies and their end consumers. This role will be based in Cambridge near Boston, with a mix of home and office based work. You'll be a strategic and creative thinker with deep utility-industry domain expertise and prior experience marketing technology services to utilities, with a particular emphasis on grid and/or demand response services. Your goal will be to craft and execute product positioning, sales enablement, and campaign strategies to accelerate adoption by utility clients, drive billable sales, and secure long term contract value.

What you'll do:

• Articulate Sense product to the market: develop distinctive positioning and compelling, succinct messaging; educate and raise awareness of both Sense product and our set of innovative new market categories
• Build product content: author positioning, messaging, datasheets, website copy, white papers, case studies, videos, demo scripts and product collateral
• Drive sales enablement: create pitch decks, battlecards, demo scripts, conduct training for Sales on value proposition and competitive differentiation. Support responses to RFIs and RFPs.
• Support campaign development and strategy: partner with marketing colleagues to plan and execute demand generation campaigns tailored to utility audiences
• Gather market & customer intelligence: conduct research into utility pain points, competitor offerings, and target buyer personas. Provide a product feedback loop by providing a voice of the customer and market to the product team

What you'll bring:

• Substantial experience and understanding of the utility industry, especially in grid and/or demand response services
• Proven track record as a Product Marketing Manager, preferably at a company providing technology, SaaS or platform services to utilities or grid operators.
• Demonstrable ability to collaborate with product and technical teams as you translate product specs and features into clear market positioning and messaging
• Strong strategic thinking paired with excellent content creation and communication skills
• Demonstrable ability to enable sales teams and support effective campaign execution

Nice-to-haves:

• Previous exposure to GTM for software-as-a-service or platform solutions in the utility sector
• Familiarity with regulatory context affecting utilities