Field Marketing Manager

Field Marketing Manager

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

Collaborate closely with the ServiceNow headquarters (US) team to stay informed on globally-driven campaigns, curate and select initiatives most relevant to the Japanese market, and lead projects to localize and deploy them in partnership with the Japan marketing team.

Work in close alignment with the ServiceNow headquarters (US) team to drive awareness and adoption of the new "Buying Group" concept within the Japan marketing team.

Lead the development of content strategies primarily for online marketing campaigns — both online and offline — overseeing the translation process for localized content and managing end-to-end project leadership when content is produced independently.

Plan and execute co-marketing campaigns in collaboration with partners.

Work cross-functionally with regional sales teams including Account Executives, Account Development Reps, Solution Sales Reps, and Solution Consultants to deliver best-in-class demand generation campaigns and activities.

Manage and execute targeted marketing plans to include online and offline lead generation programs and field campaigns that support pipeline acceleration and new customer acquisition.

Provide end-to-end logistical campaign support including contract negotiation, vendor management, campaign creation, lead-flow management, internal/external communications, etc.

Engage with Account Development Reps to track lead follow-up, qualification, and conversion.

Monitor, analyze, and report on marketing campaign effectiveness and ROI.

Evaluate marketing opportunities with third-party vendors, partners, and agencies to support the overall GTM plan.

Recommend and pilot new marketing tactics to grow pipeline and/or improve efficiencies.

Manage a marketing budget and track spend.

Work with Internal Marketing teams to understand market needs and best metrics for success.

Translate goals into a digital acquisition strategy, providing media best digital assets around optimal targeting.

Own process of obtaining of all creative and tracking assets needed to launch campaign.

Provide scorecards to management team and own campaign maintenance report and other detailed reports related to the forecasting and performance of campaigns.

Qualifications

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.

Highly efficient, with a strong attention to detail and proven ability to multi-task and meet tight deadlines

Strong interpersonal skills and ability to communicate effectively

Solid understanding of campaign operations and execution

Experience with vendor management and contract negotiations

Proficient in Microsoft Office: PowerPoint, Excel, Word

7+ years of account management/program management and/or digital operations experience

Experience running large scale programs and complex client relationships

Expertise in the digital advertising landscape and related technologies

Comfort with business analytics and producing data-driven insights and reporting