Senior Product Marketing Manager, Workflow Data Management

Senior Product Marketing Manager, Workflow Data Management

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

We are seeking a strategic senior product marketing manager to drive market entry strategy and category creation for our hyper-scaled, proprietary database and analytics solutions in a large, fast-growing market segment ($78B TAM, per Gartner). As Senior PMM, you'll shape the future direction of our database and analytics portfolio, lead go-to-market strategy development and build strategic ISV partnerships that accelerate market adoption. You'll be responsible for defining our market positioning and driving thought leadership in the integration, data management, database, and AI space.

What you get to do in this role:

• GTM Strategy and Strategic Positioning: Own the narrative for our database and analytics portfolio and drive initiatives around new solution offerings. Define and execute strategies that establish our position as a market leader, both internally (with sales, product, customer marketing, and demand generation/campaigns teams) and externally (with analysts, customers, partners and through strategic PR/communications). You'll also partner with product leadership on roadmap, pricing strategy, and refining our sales narrative.
• Demand Capture and Ecosystem Development: Build comprehensive go-to-market plans that drive awareness and demand that deliver qualified pipeline across multiple prospect segments. Execute launch strategies across cross-functional teams that maximize market impact and drive adoption. Build and nurture relationships with industry analysts, partners, and thought leaders to expand our market influence. Regularly measure and optimize for effectiveness.
• Sales Enablement and Solution Growth: Partner with sales leadership to develop and execute strategies that drive seller up-skilling, prospect qualification, and opportunity acceleration. Build and manage sales enablement programs that equip the field with compelling narratives and competitive insights that win strategic deals with large enterprises.

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 8+ years of product marketing or product management experience, ideally in the data or analytics space
• Deep experience in databases, data management & governance, and Insight-to-Action analytics use cases
• Demonstrated ability to work with Marketing functional leads, Product, Sales Ops, and Sales teams while building strong relationships that drive results.
• Track record of successfully launching and converting demand on enterprise software products
• Excellent verbal and written communication skills, with experience presenting to executives, customers, and analysts

For positions in this location, we offer a base pay of $162,600 - $284,600, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.