Sr. Industry Solutions Marketing Manager - Technology

Sr. Industry Solutions Marketing Manager - Technology

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

At ServiceNow, our technology makes the world work better for everyone. And our people make it possible. We're looking for a Senior Industry Marketing Manager to help lead our go-to-market strategy for the Technology Provider industry—a dynamic and high-growth segment at the forefront of digital transformation.

In this role, you'll be responsible for crafting compelling narratives, supporting high-impact campaigns, and enabling our field teams to drive pipeline and revenue growth within key sub-segments like software, hardware, cloud, and SaaS companies. You'll partner closely with product marketing, industry solutions, sales, alliances, and customer marketing to bring our value to life in a way that resonates with tech leaders—from CIOs to Chief Product Officers to Heads of Customer Success.

What You'll Do

• Create industry-specific messaging, positioning, and content that clearly articulates ServiceNow's value to software, hardware, cloud, and SaaS companies, both at the industry level as well as for priority industry solutions.
• Serve as a spokesperson for the Technology Provider industry solutions, with strong subject matter expertise on what it takes to stay ahead of trends, challenges, and opportunities in the market.
• Contribute to integrated marketing strategies tailored to the Technology Provider industry and priority solutions, aligned to key personas and growth plays.
• Partner with product marketing to ensure industry relevance in product launches, campaigns, and enablement.
• Lead the creation of sales enablement content (e.g., pitch decks, industry narratives, competitive positioning, customer stories).
• Collaborate with global demand gen teams to fuel pipeline through targeted programs and campaigns.
• Support key industry events, webinars, and partner activations to build awareness and drive engagement.
• Measure and report on the effectiveness of industry marketing initiatives, optimizing for performance and ROI.

Qualifications

What You Bring

• 12+ years of B2B marketing experience, with at least 5 years focused on the Technology Provider industry (e.g., software, cloud, hardware, platform providers).
• Strong understanding of enterprise buying cycles, go-to-market motions, and persona-based messaging.
• You know how to make AI tools work for you—whether it's sparking ideas, speeding up research, or polishing content.
• Proven success in developing high-quality content and campaigns that drive pipeline and revenue in a complex sales environment.
• Strategic thinker with the ability to translate market insight into actionable marketing plans.
• Exceptional people and project management skills to interact with staff, colleagues, cross-functional teams, and third parties.
• Comfortable operating in a fast-paced, high-growth environment with a strong bias for action.
• Strong written and oral communication skills
• Positive energy and can-do mindset. Anything is possible!
• Must be comfortable with social media and community participation.
• Up to 25% travel