Amazon Marketing Manager

Amazon Marketing Manager

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

The Amazon Marketing Manager will be at the core of SharkNinja's Amazon Canada media approach. We are focused on innovating in this space to create a competitive advantage for the Amazon Canada partnership. The Amazon Marketing Manager will be responsible for supporting the development and delivery of integrated media campaigns that create brand awareness, drive consumer engagement, and maximize commercial impact within the Canadian business unit. The successful candidate will have a strong understanding of the holistic media landscape to collaboratively plan investments across all paid media channels and work cross-functionally with the core Amazon team, along with the broader marketing function, to drive the Canadian business through efficient and effective media execution. The Marketing Manager should be an expert in Amazon Sponsored Advertising & DSP, have a strong understanding of Amazon Marketing Cloud, and come with a proven track record of success in managing large budgets and complex item catalogs. They will be responsible for contributing to the strategy and execution of on-platform and off-platform paid media through collaborating with external agency partners to achieve marketing objectives.

Strategy & Planning

Collaborate on the Amazon media planning across campaigns/channels, lead collaboration sessions and weekly progress meetings with cross-functional and agency partners

• Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals.
• Partner with third party agency providers on 360 activation plan ideation and development. Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes.
• Act as a trusted partner and subject matter expert to the broader Amazon organization; representing media and our go to market investments while thinking outside the box

Production & Execution

• Constantly optimize the execution of all media plans for the SharkNinja Amazon brand through data-driven decisions and media technology
• Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments.
• Effectively communicate media performance to internal stakeholders and leadership team
• Project manage initiatives in alignment with media plan & quickly pivot to support requests.
• Manage significant budgets across campaigns

Analysis and Success Measurement

• Collaborate with Category Management, Commercial Analytics, and E-commerce teams to understand the broader impact of media delivery on sales channels.
• Continue to stress test defined KPIs and identify new indicators for commercial success.
• Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible.

Desired Skills & Experience

• Minimum 3 years Marketing/Media experience.
• Extensive Performance Media experience is required including hands-on experience with Amazon search and DSP and a strong understanding of Amazon's algorithm and ranking factors.
• Experience working with third party platforms such as Skai or Pacvue
• Experience with non-amazon retail media such as search, programmatic, social, etc is a plus
• 4-year degree in relevant field.
• Strong analytical skills and ability to interpret data to drive strategic decision-making.
• Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, AI, and ML, is desirable.
• Experience managing external agency relationships and collaborating with cross-functional teams.
• Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition.

Our Culture

At SharkNinja, we don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company—you're part of an outrageously extraordinary community. Together, we won't just launch products—we'll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com