Director - Performance Marketing Central Europe

Director - Performance Marketing Central Europe

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

SharkNinja is the company behind the hugely successful Shark and Ninja brands. Our mission is to delight our consumers with innovative products, and to positively impact people's lives every day in every home around the world! We now have an opportunity for a talented Director, Performance Marketing to join the team. SharkNinja continues to grow, and this role will be crucial in achieving our ambitious goals in 2024. You'll work with a fantastic team of marketing & digital specialists to ensure both the Shark and Ninja brands continue to grow in the DACH region.

Some of the exciting things that you will get to do!

• Execute the performance marketing strategy for the Shark & Ninja brands with the explicit aim of driving traffic & revenue growth
• Collaborate daily with marketing channel specialists to drive omni-channel performance across all product categories
• Responsible for key performance marketing metrics versus our forecast with a focus on Revenue/ROAS/Cost%
• Report on daily, weekly, and monthly performance against forecast and KPI's
• Work closely with the marketing measurement team and ensure we adopt a data-driven approach to measuring performance
• Analyse and interpret performance data and deliver actionable insight in a clear and concise manner
• Build and develop strong relationships with platform partners (Such as Google & Meta) and agencies
• Work closely with the marketing team and paid channel specialists to plan, implement and drive successful NPD launch strategies across all Digital channels
• Competitor monitoring and benchmarking
• We believe innovation is vital in achieving long-term growth/success and you will be expected to challenge the ordinary. We are looking for somebody who can consistently identify and test innovative opportunities
• Regularly communicate and collaborate with key internal stakeholders including the wider marketing team, commercial finance, design, trading/merch and creative
• Regularly present and discuss performance results/opportunities to senior stakeholders
• Assist with campaign planning (such as Black Friday) & key projects
• Support in driving the attribution and audience strategy

Some of the things that you'll bring to the role.

• Extensive experience in multi-channel digital marketing (ideally in an eCommerce business)
• Strong interpersonal skills with an ability to work with a variety of styles and personalities
• A great communicator with experience managing multiple stakeholders
• Strong analytical, strategic and mathematical skills, along with meticulous attention to detail
• Highly commercial and results driven
• Thrives in a fast-paced environment
• A team player who promotes collaboration
• Ability to multitask and prioritise, to ensure multiple deadlines are met at any given time
• A motivated self-starter who is ambitious & curious, with a desire to test new ideas
• Obsessed with delivering the best experience for our customers
• Experience working in an eCommerce retail environment would be advantageous

Our Culture

At SharkNinja, we don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company—you're part of an outrageously extraordinary community. Together, we won't just launch products—we'll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.