Marketing Specialist, Beverage

Marketing Specialist, Beverage

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

Position Overview:

The Marketing Specialist at Ninja, Beverage Category will support the Brand Manager in leading execution of marketing strategies and support the development of brand strategy, category assortment and marketing plans to drive program success and high rate of sales.

Responsibilities:

• Working with the Product Development, Creative Services and Marketing Services teams, support and drive the execution of brand building communication strategies and go-to-market plans.
• Partnering with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validation.
• Support development of creative briefs and facilitate creative reviews
• Manage creative development processes (i.e. timeline, approvals, protocols)
• Support Brand Manager in execution of all marketing launch assets including storyboards, lifestyle photography, recipe books, packaging, in-store merchandising, Amazon A+ content, and more.
• Participate on a cross-functional team to develop new products and messaging
• Become an expert in the category - understand price, positioning, competitive landscape and market needs. Translate category insights into marketing actions and track against progress and validation.
• Analyze key business drivers, competitive trends, direct competitors' success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions
• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products

Key Functional Skills/Knowledge:

• Strong communication skills and ability to make effective presentations to all levels of management.
• Ability to manage several projects in parallel, navigating a complex cross-functional matrix
• Attention to detail- being able to coordinate all details to ensure accuracy and consistency across all consumer facing materials
• Influencing, conflict resolution, and creative problem solving
• Highly analytical - comfortable mining and analyzing data and drawing conclusions
• Advanced PowerPoint and Excel skills
• Project management and ability to prioritize multiple projects at once
• Biased toward action

Education and Experience Requirements:

• Minimum of 0-3 years prior Marketing experience with Branding, and/or Category Management experience preferred
• CPG experience preferred.
• Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
• Bachelor's degree (preferably in marketing) or equivalent experience required

This role sits in our Needham MA office 3x a week

Our Culture:

At SharkNinja, we don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.

What We Offer:

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company—you're part of an outrageously extraordinary community. Together, we won't just launch products—we'll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Equal Opportunity Employer:

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com