Product Marketing Manager (direct View LED)

Product Manager, Direct View LED

The Product Manager, specifically for Direct View LED, assumes responsibility for product life cycle activities for the direct view LED product lines. With direction from the Director, Product Marketing they are responsible for managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, to deliver industry-leading products. It also includes working with sales, marketing, and support to ensure revenue and customer satisfaction goals are met. The Product Manager's job also includes ensuring that the product and marketing efforts support the company's overall strategy and goals. The Product Manager must be able to communicate with all areas of the company as well as other worldwide sales offices and product development groups in Germany and Japan. The Product Manager will work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customers. They will also serve as the internal and external evangelist for their product offering, working with the sales channel and key customers.

The successful candidate must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. Product Manager must enjoy spending time in the market to understand challenges and opportunities and find innovative solutions for the broader market.

Responsibilities

• Monitor and analyze end user, product, sales, pricing, and general market segment trends.
• Manage product line's P&L and marketing mix and drive the development of strategic recommendations
• Coordinate launch activities in conjunction with marketing communications, product development, and sales teams
• Subject matter expert to build awareness of products through social media efforts in coordination with marketing
• Specify market requirements for current and future products by conducting market research supported by ongoing visits to customers and prospects.
• Drive new product introductions from conception through successful launch by working closely with development, procurement, and planning teams
• Monitor competitive activities including pricing, promotions, marketing strategies and product offerings to ensure that Sharp is in line competitively
• Provide ongoing training to sales teams to include detailed product information, product positioning, presentations, and other sales support materials
• With events manager, provide direction and manage participation in key industry events or tradeshows
• Evaluate and distribute sample products at various stages throughout the product life cycle
• Occasional lifting of display products within the product line is necessary (45 lbs. or less)
• May need to assist in team lifting large screen displays or projectors (120 lbs. or less) at tradeshows or key industry events
• Analyze potential partner relationships that support sales and marketing of the product line

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or equivalent
• 5+ years of marketing experience
• 3+ years of product marketing experience
• Excellent analytical, verbal, and written communication skills
• Excellent presentation skills
• Strong attention to detail
• High-tech industry experience
• Ability to travel (domestic and internationally) up to 20%

Sharp Imaging and Information Company of America (SIICA) is a division of Sharp Electronics Corporation, the U.S. subsidiary of Japan's Sharp Corporation, a global technology company which has been named to Fortune magazine's World's Most Admired Company List. Sharp strives to help businesses achieve Simply Smarter work by helping companies manage workflow efficiently, create immersive and engaging environments, and increase productivity. SIICA offers a full suite of secure printer and copier solutions, professional and commercial visual displays and projectors, software management and productivity software and markets durable Dynabook laptops. As a total solutions provider, Sharp has a reputation for innovation, quality, reliability, and industry-leading customer support expertise.

The compensation range for this role is $100,000-$115,000. The listed salary range or contractual rate excludes bonuses, incentives, differential pay, and any other forms of compensation or benefits. The starting salary will be determined by several variables, including but not limited to experience, education, training, certification, and location. You may also be eligible to receive an annual discretionary incentive award, commissions, and program-specific awards, which are subject to the rules governing these programs.

• Comprehensive, family-friendly healthcare plans (medical, dental, vision).
• 401k retirement plan with a competitive match and plenty of financial support tools.
• Employee Assistance Plan to care for you and your family's mental and behavioral health, balance, and support. Financial protection for you and your family (life insurance and disability insurance)
• Rewarding and holistic wellness program.
• Training, professional development, and mentorship
• Full suite of voluntary insurance benefits for financial planning (auto, home, ID protection and legal)
• Dynamic culture eager to innovate, enhance diversity, and work smarter.

Sharp Electronics Corporation is an equal opportunity employer – minority – female – disability - veteran.