Marketing Brand & Channel Director, Industrial Wood Brands

Brand And Channel Strategy Leader

This role is responsible for Brand and Channel strategy in IWD North America. Our brands are marketed to cabinet, furniture, architectural millwork, and other wood OEM shops both directly and in partnership with external distributors throughout the U.S. and Canada. This role requires an experienced marketing leader with a broad set of customer-facing and project execution skills who can help accelerate growth, market share, and profitability.

Additional Details:

• This position will require 25% travel.
• This role is not remote/hybrid. This role will report to Sherwin-Williams Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44113.
• Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

Responsibilities

Lead Brands' Strategic Planning, Voice of Customer, and New Product Ideation Efforts

• Document and present brand plans that establish brand mission, key objectives, internal and external assessments, product roadmaps, channel strategy and initiatives, and digital and other brand communication strategies.
• Drive research and voice of customer initiatives to gather key market and competitive landscape insights.
• Work in partnership with Sales, Product Management, MarCom, and R&D to gather internal insights and ensure proper awareness of and alignment to brand plans.
• Lead regular business updates documenting current results, key initiative progress reports, and market updates/insights.
• Establish and own annual marketing budgets and spending accountability.

Drive Execution of Brands' Key Initiatives in Collaboration with Product Management, R&D, Sales, and Marketing Communications Teams

• Develop new product business cases (owning Stage Gate 1) and launch plans (owning Stage Gate 4 & 5) for distribution product development programs. Work with Product team to keep projects on track through Stage Gates 2 and 3 and with MarCom to execute Stage 4 launch activities for direct product development programs.
• Document annual brand communications plans and drive execution through MarCom team.
• Lead decisions on make-up of marketing merchandise program, mobile showrooms, loyalty programs, and other key support programs. MarCom will execute.

Drive Channel Marketing Excellence for IWD Brands

• Distributor Engagement & Support
• Serve as a Marketing lead for key distributor discussions, including annual business plans and quarterly check-ins, to drive new launches and other key programs while sharing/collecting key market insights.
• Lead the development and communication of a Distributor Scorecard that evaluates our operational performance and our distributors' alignment to key strategic metrics.
• Partnering with MarCom team, provide necessary information and templates to distributors for creating distributor-specific marketing literature, adding new SKUs, and driving end user conversion activities.
• New Location and Distributor Growth
  • Partnering with Sales, identify best markets and partners for additional location expansion, as well as investment requirements, incremental sales opportunities, and timelines.
  • Collaborate with Sales and MarCom to execute onboarding of new distribution partners and/or locations. Includes launch support programming and other distributor requirements.

Qualifications

Minimum Requirements:

• Must be at least eighteen (18) years of age
• Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future
• Must be willing to travel up to 25% of the time as required by the position, including occasional overnight travel.
• Must have a Bachelor's Degree or higher in Marketing or other business concentration
• Must have at least ten (10) years of business development, marketing management, product management, or distribution channel sales experience with a successful track record of driving sales and profitability growth, particularly with national marketing programs sold through external channels
• Must have experience developing insights and relationships with external distribution partners and sales force
• Must have experience executing strategic growth initiatives, including new product innovation and distribution expansion
• Must have experience participating or leading a customer loyalty program desired
• Must have experience with Microsoft Office
• Must be able to obtain a passport
• Must have a valid driver's license

Preferred Qualifications:

• Have an MBA
• Have experience with B2B Sales

About Us

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being Career … with opportunities to learn, develop new skills and grow your contribution Connection … with an inclusive team and commitment to our own and broader communities It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on "Candidates" to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.

Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.