Marketing Strategic Initiatives Manager

Digital Strategy Manager

This role will report to Sherwin-Williams Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44113.

Responsibilities

Digital Strategy Development:

• Define and lead global digital initiatives aligned with Sherwin-Williams' strategic objectives.
• Partner with senior leadership to prioritize projects that drive innovation and operational efficiency.
• Monitor emerging technologies and market trends to inform strategic decisions.

Program Leadership:

• Support cross-functional teams to deliver complex digital programs on time and within budget.
• Develop detailed project plans, KPIs, and success metrics for global initiatives.
• Ensure alignment between regional execution and global strategy.
• Customer-Centric Solutions
• Champion digital tools and platforms that improve customer engagement and experience.
• Collaborate with marketing, IT, and product teams to integrate digital solutions across touchpoints.

Data & Analytics:

• Leverage data-driven insights to optimize digital strategies and measure ROI.
• Implement dashboards and reporting frameworks for executive visibility.

Change Management:

• Drive adoption of digital tools and processes across global teams.
• Develop training and communication plans to support organizational change.

Qualifications

Qualifications:

• Bachelor's degree in Business, Marketing, Digital Technology, or related field; MBA preferred.
• 5+ years of experience in digital strategy, transformation, or program management, ideally in a global organization.
• Proven track record of leading large-scale digital initiatives with measurable business impact.
• Strong understanding of digital platforms, e-commerce, CRM, and data analytics.
• Exceptional leadership, communication, and stakeholder management skills.

Preferred Skills:

• Working knowledge of the collision industry, refinish sales, refinish marketing, service support, software programs, and technical operations.
• High-level project management skills with a proven ability to execute the development of software functionalities.
• Understanding of structured sales efforts, planning, quality standards, and customer service/satisfaction criteria.
• Financial and commercial acumen.
• Strong motivational and leadership skills.
• High-level relationship management and team-building capabilities.
• Effective decision-making ability.
• Ability to manage multiple tasks simultaneously in a fast-paced environment.
• Experience with cloud-based color management/retrieval systems.
• Familiarity with OEM color standards, variants, and automotive coatings.
• Knowledge of data analytics and digital transformation strategies.

TRAVEL REQUIREMENTS: (TIME SPENT AWAY FROM HOME OR OTHER TYPICAL OFFICE LOCATION) 50%