Product Manager Oncology

Oncology Product Manager

The Oncology Product Manager is a crucial role within the commercial team and is responsible for leading the brand strategy, execution and measurement to support the commercial success of our oral Oncology portfolio. This individual is accountable developing overarching marketing strategies and tactics, monitoring and diagnosing brand performance, and preparing business updates for leadership. They will work closely with sales, medical, and digital engagement teams to ensure strategic execution and a performance-oriented culture.

The Oncology Product Manager is required to have a deep understanding of Specialty market, preferably, and Oncology market. This role will involve cross-functional collaboration, project management skills and require the lead to champion the brand both internally and externally. This position reports to the Business Unit Director. This role is critical to build on our company's heritage in Oncology and grow its leadership.

Responsibilities

• Own brand positioning, branding, campaign, and core messaging
• Lead cross-functional team to successfully develop and execute an annual integrated brand plan, including robust budgets, prioritization of appropriate tactics, and a strong KPI measurement plan to blunt competition
• Develop marketing tactical plans for key market-shaping and branded activities driven by a deep understanding of market dynamics to achieve key business objectives
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, adjust strategy and tactics accordingly, and develop recommendations for future plan
• Provide thought leadership for market and therapeutic area understanding across all the levels of organization
• Ensure appropriate channel mix and content strategy
• Partner with digital engagement team to develop strategy, execution and measurement for all digital promotion including omnichannel engagement.
• Lead the brand value team to develop stakeholder insights that are actionable; Ensure awareness and education of key internal stakeholders
• Oversee the planning and execution of brand commercial tactics for all congresses, ensuring alignment with overarching strategy
• Develop and manage strategy, planning, and execution for advisory boards, integrating insights to optimize marketing plans and associated execution
• Effectively manage the Brand Marketing budget and collaborate with cross-functional partners to optimize spend and maximize the value of investments
• Effectively contribute to short and long-term brand forecasting
• Work with Portfolio Marketing to ensure effective management of brand resources
• Partner with training and sales leadership to optimize the development and utilization of personal resources and ensure appropriate rollout to field teams; Deliver Field Force training and communications as needed
• Lead team in liaising with training to develop and present brand strategic onboarding deck at all training classes
• Collaborate cross-functionally with internal teams including Regional and Global Marketing, Sales, Medical Affairs, Digital Engagement, Controlling, P2P, and Market Access to advance brand
• Oversee and support promotional material through legal, medical, and regulatory review processes, interpreting scientific data to develop compelling promotional messages
• Manage agency partner relationships, maintaining a focus on marketing excellence and flawless execution of key tactics and deliverables
• Develop and align on KTL quarterly key insights questions with BVT; Engage with thought leaders to gather input on commercial strategy and execution, and market dynamics
• Conduct field visits
• Other duties as assigned.

Who You Are

Minimum Qualifications

• BS degree or MS degree 3+ years of experience
• 3+ years proven experience in pharmaceutical and/or healthcare industry
• Specialty experience, preferably in the field of Oncology, including an understanding of the landscape, community and academic Oncology dynamics, Payer landscape, Pharmacy stakeholders
• 1+ years of marketing experience collaborating with design firms and internal teams to execute brand strategies and drive strategic marketing initiatives.
• Ability to travel up to 40%

Preferred Qualifications

• MBA or advanced degree strongly preferred
• Proficient in digital marketing
• Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
• Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing, track record of effective and influential presentations to external and internal stakeholders
• Proven ability to lead and collaborate with cross-functional teams
• Results-oriented, exhibits leadership skills, and ability to influence without authority
• Strong analytical, problem solving, and strategic thinking skills
• Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients
• High ethical standards and personal integrity
• Proficiency with Microsoft Word, PowerPoint and Excel.
• Launch experience (pre and post launch)
• Experience presenting to different levels of the organizations to individuals and groups as well as respond succinctly and clearly to any questions and challenges while presenting
• Demonstrated ability to prioritize and manage multiple projects and effectively influence, collaborate, and communicate with internal and external partners