Senior Organic Growth Strategist

Senior Organic Search Strategist

We're on the lookout for a dynamic Senior Organic Search Strategist to lead organic search efforts across the Simpro Group, enhancing visibility and engagement for our four brands (Simpro, ClockShark BigChange & AroFlo). This role demands a mix of analytical expertise, creative problem-solving and a forward-looking approach to organic search. You'll not only drive traditional SEO growth but also explore emerging opportunities - from optimizing for LLMs to staying ahead of industry trends that impact brand visibility.

What You'll Do

• Develop and execute a comprehensive organic search strategy to strengthen brand visibility across traditional search engines and emerging platforms like LLMs.
• Conduct keyword research, competitive analysis and continuously monitor industry shifts and algorithm changes.
• Identify opportunities to increase visibility in AI-driven search experiences and knowledge graphs.
• Optimize website structure, content and performance for search engines.
• Collaborate with developers to implement technical SEO and schema enhancements.
• Partner with the Content team to optimize on-page content for search intent, keywords and user experience.
• Create briefs for content that align with both SEO goals and emerging search behaviours.
• Ensure content strategies support discoverability across multiple surfaces (SERPs, AI assistants, LLMs, etc.).
• Lead backlink acquisition strategies to strengthen domain authority.
• Identify partnerships, collaborations and digital PR opportunities that expand group's presence and reputation.
• Use analytics tools (e.g., Google Analytics, GA4, Ahrefs, SEMrush) to measure and report on organic performance.
• Translate complex data into actionable insights for stakeholders.
• Track and share industry trends and emerging technologies that could impact organic visibility.
• Partner with cross-functional teams to ensure organic search strategies align with business goals.
• Communicate organic search insights in a clear, compelling way to technical and non-technical stakeholders.

What You'll Bring

• Solid hands-on SEO or organic search experience with measurable impact.
• Strong knowledge of SEO tools, analytics platforms and search engine guidelines.
• Understanding of how AI/LLMs are changing search discovery and visibility.
• Comfortable translating data into insights that inform decision-making.
• Team player with excellent communication skills who can influence across departments.
• Skilled in managing multiple projects while staying agile in a fast-changing search landscape.

Who You Are

• Data-Driven: Prioritize initiatives and opportunities grounded in insights.
• Process-Oriented: Follow and refine processes to drive scalable impact.
• Curious & Future-Focused: Proactively explore how industry trends, AI, and new technologies will affect brand visibility.
• Empathetic: Center the Customer's needs and experiences in all strategies

Core values required of all Simpro, AroFlo, BigChange & ClockShark employees:

We Are One Team

We Are Customer Centric

We Are Growth Minded

We Are Accountable

We Celebrate Success

Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

So, if you'd like to join a fun and progressive organization where there are opportunities to develop your career, please apply now with your CV/resume. Please note, no agencies will be accepted in the recruitment of this role. Remote positions are only open to candidates residing in AL, AZ, CA, CO, FL, GA, HI, IL, IN, KY, MA, MN, MO, NC, NJ, NM, NY, OH, OR, PA, RI, SC, TX, UT, WA. Due to legal, tax, and business considerations, we are unable to hire outside these locations at this time. We would like to take this opportunity to thank all candidates for their application. Only candidates who meet the criteria above will be contacted for an interview.