Vice President, Marketing

VP Of Marketing For Sinch Mailgun

As the VP of Marketing for Sinch Mailgun, you will lead the strategic marketing vision to accelerate growth for our SaaS product through both product-led growth (PLG) and demand generation for our mid-market and enterprise segments. Your key focus areas will be on driving self-service revenue growth, building brand awareness, and generating high-quality leads for our sales teams across global regions. You will work closely with Sinch's central marketing operations, regional field marketing teams, product, and sales to deliver impactful marketing campaigns and foster long-term customer engagement.

Responsibilities

1. Strategic Marketing Leadership

1. Develop and execute a comprehensive marketing strategy for Mailgun, aimed at scaling product-led growth (PLG) revenue and supporting mid-market to enterprise sales objectives.
2. Drive Mailgun's brand positioning, messaging, and voice to resonate with different customer segments, ensuring alignment across all marketing initiatives.
3. Identify growth opportunities and industry trends to guide decision-making and refine marketing plans in collaboration with Sinch's central and regional teams.
4. Partner closely with the central marketing operations team to leverage shared resources, best practices, and tools, ensuring consistency and efficiency in marketing execution across regions.

2. Product-Led Growth (PLG) and Self-Service Revenue

1. Build and optimize self-service acquisition funnels to drive signups, trials, and conversions directly through our digital channels.
2. Develop and oversee lifecycle marketing campaigns, targeting different stages of the customer journey to increase engagement, reduce churn, and maximize LTV.
3. Collaborate directly with the product leader to ensure product updates, features, and customer feedback are integrated into marketing strategies that drive in-product engagement and feature adoption.
4. Design and execute content strategies, SEO, and digital advertising efforts focused on self-service acquisition and user retention.

3. Demand Generation for Mid-Market and Enterprise

1. Lead integrated marketing campaigns to generate high-quality leads for mid-market and enterprise segments, with measurable ROI.
2. Partner closely with regional field marketing teams responsible for executing account-based marketing (ABM) programs to generate enterprise-level opportunities, providing strategic guidance, support, and resources to amplify local impact.
3. Collaborate with sales and regional field marketing teams to align on ABM targets, develop lead-scoring models, and establish MQL-to-SQL handoff processes.
4. Develop thought leadership content, events, and webinars to engage enterprise decision-makers, enhancing the effectiveness of ABM efforts by regional teams.

4. Cross-Functional Collaboration and Team Leadership

1. Lead and mentor a high-performing marketing team, building specialized functions (e.g., growth/digital, performance, content, lifecycle) to support business goals.
2. Foster close alignment with the product leader to ensure cohesive strategies, enabling a seamless product-to-market fit that addresses evolving customer needs and behaviors.
3. Partner with central marketing operations and regional field marketing teams to streamline processes, share insights, and ensure unified execution across all customer touchpoints.
4. Set clear goals, KPIs, and metrics for marketing initiatives, regularly reporting on performance, insights, and actions to senior leadership.

5. Data-Driven Optimization and Innovation

1. Implement data-driven approaches and tools to continuously analyze the performance of campaigns, customer journeys, and funnel efficiency.
2. Identify and test new channels, growth tactics, and technologies to optimize self-service acquisition and conversion rates.
3. Drive a culture of experimentation within the marketing team, promoting A/B testing and iteration to refine strategies based on insights and results.