Senior Digital Recruitment Marketing Specialist - Remote Eligible

Senior Digital Recruitment Marketing Specialist

Founded in 2001 and headquartered in Nashville, TN, Sound Physicians is a nationally respected, physician-led medical group practicing in 400+ hospitals across 45 states. Our team of 4,000+ clinicians and 1,000+ business professionals across the country is united by one mission: to build exceptional clinical partnerships that unlock quality, affordable, dignified care for everyone – no matter who they are or where they live. With physician-led clinical teams and more than two decades of operational expertise, we've refined what it takes to consistently deliver exceptional care in hospital medicine, emergency medicine, critical care, anesthesia, and telemedicine.

We're seeking a strategic, data-driven Senior Recruitment Marketing Digital Specialist to lead high-impact digital and recruitment marketing initiatives that attract top clinical talent. This role plays a pivotal part in the Talent Attraction & Experience team, partnering closely with Employer Brand to deliver innovative, full-funnel marketing strategies. The ideal candidate brings strong experience in digital media management, vendor collaboration, click-balancing, and performance optimization to maximize ROI across paid, earned, and owned channels.

Essential duties and responsibilities include:

• Manage, optimize, and scale paid digital campaigns across job boards, programmatic platforms, social media, search, and display channels to increase visibility and drive qualified applicants.
• Oversee click-balancing, bid adjustments, and media pacing to ensure efficient spend allocation and performance across priority roles and markets.
• Analyze channel performance and optimize budget distribution, creative strategy, and audience targeting using real-time data.
• Conduct ongoing A/B testing of ads, landing pages, and messaging to improve conversion rates and overall campaign effectiveness.
• Implement and manage UTM parameters, source tracking, and attribution models to measure traffic quality and campaign ROI.
• Partner with external vendors, ad platforms, and media partners, like Google, Meta, and LinkedIn to evaluate performance, negotiate budgets, and align optimization strategies.

Values:

• Strong Work Ethic: Delivers high-quality work with a dependable and positive attitude.
• Being a Team Player: Collaborates openly and celebrates team wins.
• Adaptability: Thrives in a fast-changing environment with shifting priorities.
• Resourcefulness: Finds creative solutions using available data, tools, and technology.
• Commitment: Shows dedication to the team, mission, and candidate experience.
• Self-Motivation: Acts with initiative and ownership.
• Collaboration: Seeks out diverse input and integrates feedback into decisions.

Knowledge, Skills, and Abilities:

• Digital Marketing Expertise: Skilled in paid media management, click-balancing, bid optimization, campaign pacing, and performance analysis across job boards, programmatic platforms, social media, and search.
• Technology Skills: Familiarity with project management tools, CMS/HTML builders, and recruitment marketing systems.
• Communication: Strong written and verbal communication, with the ability to translate data insights into clear recommendations.
• Relationship Building: Capable of building trust and strong partnerships with cross-functional teams and external vendors.
• Strategic & Critical Thinking: Able to diagnose challenges, propose solutions, and develop actionable marketing plans.
• Analytics & Reporting: Proficient in dashboards, tracking parameters, reporting tools, and data-driven decision making. Experience building in Power BI or Looker Studio a plus.

Education and Experience:

• Bachelor's degree in marketing, advertising, communications, human resources, or a related field; or equivalent experience.
• 4–5 years of digital or recruitment marketing experience, preferably within healthcare, staffing, or an agency environment.

This position offers an annual salary range of $85,000-$95,000. Exact salary will depend on the candidate's experience, education and geographic location.

Sound Physicians is an Equal Employment Opportunity (EEO) employer and is committed to diversity, equity, and inclusion at the bedside and in our workforce. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.