Digital Marketing & Web Development Specialist - SPARK Schools Support

SPARK Schools Digital Marketing And Web Development Specialist

SPARK Schools is a social impact disruptor and is leading change in the education space through its network of affordable private schools. The SPARK Schools network provides transformational education innovation through Africa's first blended learning model, which elevates student achievement and provides the tools teachers need to serve their students effectively.

The blended learning model, which combines classroom teaching and online instruction, allows teachers to anticipate student needs and equips schools to provide personalized education at an affordable cost. SPARK Schools is pioneering this transformative education model to ensure the accessibility of university and careers for all.

SPARK Schools has a culture of collaboration, because getting South Africa to lead global education takes a team effort. We are innovators who strive for excellence through persistence and a sense of urgency to achieve SPARK Schools' vision, mission and social transformational objectives. Our work environment is vibrant/cheerful, fast-paced/dynamic, engaging/stimulating, tech-enabled and data driven.

SPARK Schools is a high growth, mission and values-driven, entrepreneurial organisation, operating 21 primary schools and 5 high schools and serving over 18,000 families in 2025. We are looking for dynamic people to join our team.

SPARK values: Service, Persistence, Achievement, Responsibility, Kindness

About The Role

Purpose:

The Digital Marketing and Web Development Specialist is responsible for driving SPARK Schools' digital marketing strategy and maintaining all digital assets to enhance brand awareness and drive qualified lead generation. This role focuses on building, managing, and optimising performance-based (PPC) digital marketing campaigns while ensuring the continuous improvement of the organisation's web presence.

The Digital Marketing and Web Development Specialist plays a critical role in ensuring that our digital channels are high-performing, on-brand, and contribute directly to the SPARK Schools' mission of delivering accessible, world-class education.

Reports to: Head of Marketing

Responsibilities:

Operational Execution & Efficiency

• Design and implement a short, medium and long-term digital marketing roadmap aligned to brand strategy and business goals.
• Manage and optimize the organisation's digital assets, including company websites and virtual tour platforms.
• Troubleshoot and resolve bugs on web platforms in a timely manner.
• Oversee and evaluate the work of digital marketing agencies, ensuring quality control and adherence to SPARK's standards.
• Identify, track, and resolve all digital issues across SPARK Schools' digital assets—including websites, landing pages, digital campaigns, and tracking tools—to ensure optimal performance and a seamless user experience.

Campaign Development & Management

• Lead the development, implementation, and reporting of all PPC and SEO campaigns across platforms such as Google Ads, Facebook, LinkedIn, and YouTube.
• Continuously optimise campaigns for cost-efficiency and conversion, including through A/B testing and data analysis.
• Maintain an active list of SEO keywords and ensure implementation across relevant assets.
• Build and manage Power BI dashboards to track performance across all digital marketing channels.

Lead Generation & Enrolment Support

• Generate and optimize digital marketing campaigns to meet monthly, quarterly, and annual lead targets.
• Collaborate with the enrolment and brand teams to improve lead quality and conversion.
• Analyse digital lead performance and deliver actionable insights to improve enrolment funnel performance.

Web Development & Maintenance

• Maintain and update all SPARK Schools web assets to reflect current content, campaigns, and branding.
• Ensure high performance, mobile responsiveness, and SEO best practices are consistently applied.
• Manage the upload and maintenance of virtual reality tours of schools and liaise with suppliers to ensure updates are produced as needed.

Data Analysis & Performance Reporting

• Analyse and report on website and campaign performance on a weekly, monthly, quarterly, and annual basis.
• Identify trends and insights, and optimize spend and performance based on the data.
• Recommend new digital tools, technologies, and best practices that could improve digital performance.

Market Insights & Digital Innovation

• Conduct regular competitor analysis and track emerging digital marketing trends.
• Ensure SPARK Schools remains a digital leader in the education sector.