B2B Marketing Director

B2B Marketing Director

We are seeking a dynamic and results-driven B2B Marketing Director to lead our marketing strategy, execution, and performance across business-to-business channels. This role requires a strong balance of strategic vision, hands-on execution, and team leadership to drive brand awareness, demand generation, and revenue growth. The ideal candidate is a data-driven marketer with proven success in building and scaling B2B marketing programs that align with business objectives.

Responsibilities

• Develop and own the overall B2B marketing strategy, aligning campaigns and initiatives with business goals.
• Collaborate closely with Sales, Product, and Customer Success to ensure marketing initiatives support the full revenue funnel.
• Drive pipeline growth through integrated campaigns including digital advertising, B2B lead marketing, and events.
• Oversee B2B lead nurturing programs and conversion strategies to grow and improve conversion strategies.
• Craft B2B2C marketing collateral to support broker partners in driving new business.
• Implement marketing automation and data analytics to optimize campaign performance.
• Manage digital channels including website, email, and social media (LinkedIn) to maximize reach and engagement.
• Establish KPIs and dashboards to monitor performance across campaigns and continuously optimize based on insights.
• Stay ahead of emerging B2B marketing trends, tools, and best practices.
• Lead a team of one.

Qualifications

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 8+ years of progressive B2B marketing experience
• Proven track record of driving measurable pipeline and revenue growth through marketing programs.
• Strong experience in demand generation, email and digital marketing strategy and execution
• Proficiency in CRM marketing automation platforms, preferably HubSpot.
• Excellent communication, leadership, and cross-functional collaboration skills.
• Experience in mortgage industry or financial services preferred.

Healthy work-life balance.

We are committed to supporting a healthy work-life balance and fostering an environment of productivity and collaboration. This position follows a hybrid schedule for team members working in our corporate offices, combining on-site presence with remote flexibility. Our hybrid model is designed to promote teamwork and engagement while also providing the adaptability professionals need to manage their responsibilities effectively.

Benefits

• 401k Company Match
• Annual Charitable Matching Gift Program
• Commuter Benefits
• Company Holidays
• Credit Union Membership
• Dental Insurance
• Dependent Care Plan
• Disability Insurance
• Employee Assistance Program
• Life Insurance
• Medical Insurance
• Paid Time Off Plan
• Vision Insurance
• Weekly Non-Management Dinner Benefit

Spring EQ is an Equal Opportunity Employer. We make all employment decisions based on merit and business needs. If you require a reasonable accommodation at any stage of the hiring or employment process, please contact recruiting@springeq.com