Channel Marketing Specialist

Dealer Channel Marketing Team Role

The dealer channel marketing team at SWF is an exciting and fast-paced department that connects our brands to our vast network of independent dealers and franchises, who ultimately sell our products to consumers in the marketplace. The role of channel marketing spans many activities from strategic to tactical and those in the department regularly interact with nearly every other functional area within the organization – brand strategy, digital marketing, product management, sales, customer service and pricing. The channel marketing team has the opportunity to communicate directly with our network of dealers, touching them with email, video, social and in some cases has privilege to interact with them in person. We are growing the number of brands we support, which ensures plenty of opportunity for cross-training and growth within the department.

Responsible for coordination and implementation of marketing efforts for products and brands sold through the designer channel (i.e. dealers and franchises) with the objective of profitably growing the designer segment of our business.

Job Responsibilities

• Assist in thoughtful creation of marketing briefs and creative requests to support objectives of product launches and marketing initiatives
• Collaborate with cross functional teams including product management, creative, sales and supply chain to plan and execute product launches to budget and on time
• Complete merchandising estimates for product launches
• Solicit and compile feedback from field sales teams and use to improve marketing tactics and messaging
• Compile competitive information and maintain competitive comparison documents
• Assist in planning for and creating collateral for tradeshows and other selling events
• Identify training needs for specific channel and/or customer, collaborate with training team to execute and market training events and webinars
• Maintain and update digital resources on SharePoint website and customer facing portals
• Assist in creation of PowerPoint presentations for internal and external customers
• Compile content for field sales and customer email communications
• Deploy email communications and track metrics in order to optimize open and click rates
• Support channel marketing team with ad hoc projects as needed

Requirements

Education and Experience

• Bachelor's degree in Business, Marketing, Communications, or related field
• 1-3 years of professional business experience

Knowledge, Skills, and Abilities

• Must be a skilled problem solver and critical thinker
• Excellent written and oral communication skills; good presentation skills
• Strong working knowledge of MS office suite; PowerPoint and Excel skills
• Ability to work with cross functional teams effectively and collaborate
• Consistent attention to detail and quality; eye for detail
• Basic graphic design skills (preferred, but not required)

How We Work to Deliver a Best Experience: Our Culture

• Our Core Value: We do the right thing, always
• Our Seven Cultural Behaviors
• Empowerment - We trust our people.
• Ownership - We take 100% responsibility for our roles actions, and results.
• Leadership - We all lead by example and talk direct with respect (DWR).
• One Team - We are One Springs Team.
• Customer First - We consider our customers' needs before every decision.
• Continuous Innovation - We are constantly learning, innovating, and improving.
• Speed - We define priorities and operate with a sense of urgency and agility.