Director Of Channel Marketing

Director Of Channel Marketing – Dealer Business Unit

Springs Window Fashions has been part of the window treatments industry since 1939. Headquartered in Middleton WI, we have over 8,000 associates and 18 locations worldwide. Our products are available in nearly every major retailer, in thousands of designer showrooms and showcased in large commercial buildings. Our company is privately owned with products marketed across a broad portfolio of brands including Bali, Graber, SunSetter and Mecho. We pride ourselves as "The Best Experience Company," striving to provide the best experience for our consumers, channel partners, and associates.

The dealer team is a dynamic team of sales and channel marketing professionals with a history of growing sales profitably and building meaningful long-term customer relationships. This position will be responsible for managing our team of Graber concierge programs and associates. Supported by a dedicated channel marketing team as well as sales and sales operations, the Concierge Services Manager position represents a unique opportunity to engage with key customers and help take this business to the next level.

The primary mission of the Director of Channel Marketing is to support long-term profitable growth, achieving budgeted sales and profits across our entire portfolio of dealer brands. The Director of Channel Marketing will be responsible for leading the strategy, coordination and execution of our dealer-facing marketing and communication efforts with the objective of profitably growing both the indoor and outdoor segments of our business.

The Director of Channel Marketing will be responsible for understanding the channels we participate in, using a fact-based approach to create a strategy to position our products, partner programs, and promotions to maximize sales and profits. The Director of Channel Marketing will also be responsible for leading a team of channel marketers, including a Communications Manager and Marketing Programs Manager, that are all dedicated to the dealer business unit.

Key Responsibilities

Strategic Leadership & Business Growth

• Develop and execute a comprehensive channel marketing strategy aligned to revenue and profit targets for both indoor and outdoor product segments.
• Ensure strategies are grounded in market insights, dealer segmentation, competitive intelligence, and performance analytics.
• Partner closely with Sales, Product Management, Finance, and Brand teams to align channel marketing investments with business priorities and dealer needs.

Channel Positioning & Program Development

• Define clear and differentiated go-to-market strategies for each brand, ensuring messaging and value propositions resonate within diverse dealer profiles.
• Lead the creation and optimization of dealer programs—including loyalty programs, incentives, merchandising, digital assets, and promotional campaigns—to drive conversion, and loyalty.
• Oversee development of annual promotional and content calendars.

Dealer Engagement & Experience

• Amplify dealer engagement by delivering marketing tools and resources that enhance their ability to successfully market, sell, and install our products.
• Champion a best-in-class dealer experience, using voice-of-customer insights to inform marketing priorities and dealer program improvements.

Team Leadership

• Lead, mentor, and develop a high-performing team of marketing and communications associates dedicated to the Dealer Business Unit.
• Establish clear priorities, allocate resources effectively, and foster a culture of collaboration, accountability, and innovation.

Analytics & Performance Measurement

• Use a fact-based approach to evaluate channel performance, promotional effectiveness, and ROI of dealer programs.
• Translate market and performance insights into actionable recommendations and continuous improvement initiatives.

Objectives & Outcomes:

As the Director of Channel Marketing, you will be responsible for developing and executing the strategic marketing vision for our dealer channel across both indoor and outdoor segments. Your primary objective is to strengthen dealer engagement, elevate brand presence within the dealer ecosystem, support product launches and drive profitable growth through effective positioning, partner programs, and promotions.

Success in this role will be measured by increased dealer activation and loyalty, improved sales and margin performance, and the creation of a more compelling and differentiated dealer value proposition. You will deliver clear, measurable business impact by ensuring our go‑to‑market strategies are insight‑led, aligned to dealer needs, and executed with excellence—resulting in sustained growth for the Dealer Business Unit.

Requirements

Education & Experience

• A bachelor's degree is required, preferably in marketing or business
• 10+ years of professional marketing experience required, including managing direct reports
• Experience marketing custom products and/or industry experience is preferred
• Ability to travel up to 15%; including attending annual Budget Blinds convention and IWCE trade show
• Proficiency with Microsoft Office Suite
• Enjoys working collaboratively, yet comfortable operating in ambiguity
• Creative, strategic thinker with ability to translate data into actionable insights
• Skilled presenter
• Self-motivated with a sense of urgency
• Consistent attention to detail and quality; eye for detail
• Strong organizational abilities

Knowledge, Skills and Abilities:

• Human Relations: Should be outgoing and pleasant as well as persistent, yet tactful. Should be a good listener and able to convey concern, interest and thoughtfulness. Must be proactive and responsive.
• Analytical: Should be a fact-based decision maker and have a good analytical, problem-solving approach with ability to analyze customers' individual needs. Strong understanding of financials.
• Conceptual: Must be imaginative and able to tailor programs to serve customer's needs. Should be ingenious in developing ideas to make doing business with Springs convenient and preferable over the competition.

How We Work to Deliver a Best Experience: Our Culture

• Our Core Value: We do the right thing, always
• Our Seven Cultural Behaviors
• Empowerment - We trust our people.
• Ownership - We take 100% responsibility for our roles actions, and results.
• Leadership - We all lead by example and talk direct with respect (DWR).
• One Team - We are One Springs Team.
• Customer First - We consider our customers' needs before every decision.
• Continuous Innovation - We are constantly learning, innovating, and improving.
• Speed - We define priorities and operate with a sense of urgency and agility.