Marketing Manager (F&B)

Group Marketing Manager

The Group Marketing Manager will lead the strategic and hands-on marketing efforts across Group's portfolio of F&B brands. This role is responsible for driving brand growth, increasing sales performance, and building scalable marketing foundations for both established and emerging concepts.

You will work across fast food and fast-casual brands, managing marketing strategy, campaign execution, and brand development from proof-of-concept through to expansion. The role requires a balance of strategic thinking and on-the-ground execution.

Brand Strategy & Development

• Develop and execute brand strategies and positioning for new and existing F&B concepts.

• Lead the creation and evolution of brand identities, ensuring clarity, consistency, and market relevance.

• Oversee outsourced development of brand guidelines and ensure alignment across all brand touchpoints.

Marketing & Campaign Management

• Plan and execute full-cycle marketing campaigns (digital and offline), from ideation through launch and performance review.

• Drive sales growth through targeted, data-informed marketing initiatives.

• Coordinate promotions, seasonal campaigns, and brand activations aligned with commercial objectives.

Social Media & Content

• Lead social media strategy, content direction, and audience engagement across platforms.

• Ensure content reflects brand tone, positioning, and customer insight.

• Monitor performance metrics and optimize content and campaigns accordingly.

Packaging & Brand Assets

• Develop packaging concepts that reflect brand identity while meeting operational and cost considerations.

• Coordinate with suppliers and internal stakeholders to ensure packaging consistency and feasibility.

New Concept Launch & Scaling

• Support the launch of new F&B concepts, including branding, packaging, and go-to market plans.

• Manage brands in the proof-of-concept phase and support their transition into scalable, repeatable models.

• Adapt marketing strategies as brands expand across locations and markets.

Cross-Functional Collaboration

• Work closely with operations, supply chain, and leadership teams to align marketing with business realities.

• Manage multiple brands simultaneously until each is fully established and structured.