Marketing & Communications Manager, Research Hub

Marketing And Communications Manager

Stanford Graduate School of Business Stanford's Graduate School of Business has built a global reputation through immersive and innovative management programs. We provide students with a transformative leadership experience, pushing the boundaries of knowledge with faculty research and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact like no other. We are committed to developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world. We invite you to be part of this mission. The Research Hub at Stanford Graduate School of Business seeks a creative and collaborative Marketing and Communications Manager to lead and support a high-volume, rapid-pace, multi-stakeholder portfolio which includes a variety of marketing and communications projects with Research Hub constituent units (Behavioral Lab; Business Library; Data Analytics and Research Computing; GSB China; and numerous Research Labs and Initiatives). The ideal candidate will balance in-house content-creation experience (using Figma, Adobe CC, and Google Workspace apps) with the ability to source, scope, and direct strategic vendor services to deliver the optimal combination of speed, quality, and cost. They will develop and steward relationships with staff and faculty across multiple areas and levels to achieve faculty objectives for research execution and dissemination in person, in print, and online. They will be familiar with content management frameworks such as Drupal, custom database platforms like Airtable, mass-mailing platforms such as Marketing Cloud, and research content management systems or academic digital repositories. The Marketing and Communications Manager will contribute to a collaborative work environment and help bring stakeholders with divergent views to actionable consensus in the service of the Research Hub's and GSB's collective business goals. They will also have the courage to ask questions, share ideas, and try new ways of working. Success at the GSB is defined by The GSB Way - a commitment to shared purpose, community, and excellence in all that we do. We seek individuals who elevate themselves and those around them through the practice of academic candor, generous collaboration, and bringing curiosity and rigor to solving meaningful problems. At the GSB, impact means taking ownership, and contributing to a purpose-driven, collaborative, and high-performing community in service to the institution's mission. The role reports to the Director, Research Operations, with additional project-specific reporting responsibilities based on the scope and scale of the assigned project.

Primary Responsibilities:

• Consult on, recommend, and execute communications/marketing strategies to meet business objectives.
• Manage communications, marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
• Advise program managers in developing communications and brand strategy.
• Implement integrated marketing communications and brand strategy across a variety of channels (i.e., digital and print).
• Design and produce communications/marketing materials from inception to deployment.
• Analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation, and customer targeting.
• Assess communications/marketing opportunities, track trends, and conduct research, including competitive benchmarking. Recommend communications/marketing improvements based on findings.
• Guide and enact event communications in partnership with the designated events team and event owners.
• Manage and build relationships with vendors/consultants on specific projects.
• Manage project/program budget(s) and coordinate invoice processing.
• Advise faculty on the development, setup, and implementation of a research lab or initiative.
• May oversee interns and other contingent staff; provide staff training.

Minimum Requirements:

• Bachelor's degree and 5 years of relevant communications experience, or an equivalent combination of education and relevant experience.

Preferred Requirements:

• Eight years of relevant experience within an academic, research-based environment.
• Demonstrated experience translating complex technical, academic, or research content for general audiences.
• Experience in higher education communications, research communications, or similar environments strongly preferred.
• Familiarity with business research topics and GSB areas of focus (e.g., organizational behavior, economics, finance, marketing, operations, political economy).
• Experience reading and critically analyzing academic papers, working papers, and research outputs across diverse methodologies (quantitative, qualitative, experimental, etc.).

Knowledge, Skills, and Abilities:

• Previous experience in product, program, and/or services marketing.
• Ability to drive cross-functional groups toward a common goal.
• Experience with project management and the ability to manage multiple projects simultaneously.
• Understands how to implement integrated marketing programs across channels, including digital and print.
• Prior experience in planning and managing multi-project budgets.
• Demonstrated problem solver.
• Knowledge of editorial practices, including writing, copyediting, and proofreading.
• Strong oral communication and presentation skills.
• Knowledge of graphic and general web design.
• Experience in web page authoring using content management systems, especially Drupal.
• Strong working knowledge of HTML5, CSS3, Adobe CC, Salesforce, and Marketing Cloud.
• Ability to build detailed project plans and get buy-in from multiple stakeholders
• Familiarity with user experience or website design processes and tools.

Physical Requirements:

• Frequently stand/walk, sit, grasp lightly/finely manipulate, and perform desk-based computer tasks.
• Occasionally use a telephone, write by hand, and lift/carry/push/pull objects weighing up to 40 pounds.
• Rarely sort/file paperwork or parts, lift/carry/push/pull objects that weigh >40 pounds.
• Ability to use voice to present information/communicate with others.
• On-campus mobility.
• Consistent with its obligations under the law, the University will provide reasonable accommodations to any employee with a disability who requires accommodations to perform the essential functions of their job.

Working Conditions:

• May work extended hours, evenings, or weekends.
• May travel locally.
• Occasional overnight travel.

Work Standards:

• Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
• Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
• Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.

This position is available under a hybrid work arrangement and requires a minimum of 2 days per week on-site.

The expected pay range for this position is $113,895-$137,766 per annum. Stanford University provides pay ranges representing its good faith estimate of the salary or hourly wage the university reasonably expects to pay for a position upon hire. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location, and external market pay for comparable jobs.

Why Stanford is for You Stanford's dedicated staff of 16,000 comes from diverse educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy and improve lives on a global scale. We offer competitive salaries, excellent healthcare and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generous perks align with what matters to you:

• Freedom to grow. Take advantage of career development programs, tuition reimbursement, or course audits to further your education and career goals.
• Join a TED Talk, or film screening, or listen to a renowned author or leader discuss global issues.
• A caring culture. We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care, and caregiving support.
• A healthier you. We prioritize wellness by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.
• Discovery and fun. Visit campus gardens, trails,