Senior Digital Marketing Specialist

Digital Marketing Specialist

At Stantec, we have some of the world's leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we're building a stronger, more resilient Stantec every day.

Working in close partnership with Marketing, Communications & PR (MCPR) colleagues and Stantec's architects, engineers, and scientists (i.e., "practitioners") across the Northeast region, the Digital Marketing Specialist (DMS) develops and implements multi-platform content strategies for publishing on Stantec's digital and social media platforms. The DMS's time will be spent on content programs and campaigns, social media-specific activity, in addition to promotional programs, as required (e.g., tradeshow/conference, client events, award submissions and photography coordination). The DMS is responsible for helping creative teams align content to business requirements. If you have experience in the digital marketing and content creation world and love to develop compelling stories, this role is for you.

Your Key Responsibilities

• Translating complex ideas into dynamic, engaging, and on-brand ideas
• Provide a deep understanding of digital marketing and building brand awareness
• Partner with practitioners and MCPR colleagues to plan, implement, measure, and report on multi-channel (web, social, email, etc.) and multi-format (blog, video, webinars, eBooks, interactive, virtual events, etc.) digital content marketing campaigns that drive:
• Demand generation and top-of-the-funnel brand awareness (web traffic, social media engagement, media coverage, etc.)
• Middle-of-the-funnel lead generation
• Bottom-of-the-funnel client engagement (i.e., account-based marketing)
• Ensure that key strategic and brand messages and Stantec's voice are consistent and communicated effectively to target audiences
• Develop content and maintain campaign calendar in close alignment with the Public Relations (social media) team
• Work in close partnership with SEO, visual communications, and digital marketing professionals to ensure that the content produced is aligned with the overall goals of each campaign
• Tag and title content with an understanding of how keywords impact natural search traffic and rankings via optimized content
• Establish a strong understanding of target audiences and develop strategies that map content across multiple channels to the various stages of their journey through the sales process
• Measure and report performance of campaigns (beyond vanity metrics) and assess against goals
• Work with Marketing and PR Managers to complete digital marketing activities and define ROI for leadership
• Keep abreast of trends and advancements in digital and social media marketing as well as emerging technologies and applications
• Participate in larger Public Relations and Digital team meetings, as needed, to discuss specific content initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies

Secondary Role & Responsibilities

• Align promotional activities with business strategy and brand reputation through the implementation of the annual Marketing & Public Relations plans
• Recommend digital strategies to support events, webinars, conferences, and tradeshows
• Educate and provide recommendations for in-person tradeshow exhibit space set up, including materials and giveaways
• Determine requirements for virtual tradeshow platforms and evaluate opportunities to promote our presence and engage with participants; curate content to customize the tradeshow virtual booth template

Capabilities & Credentials

• Creative, strategic thinker
• Detail-oriented and organized, with exceptional prioritization skills
• Ability to effectively balance multiple priorities
• Strong project management skills
• Fundamental understanding of the digital marketing landscape
• Excellent written and verbal communication skills, with proven ability to tell brand stories and communicate complex, technical ideas in simple language
• Proven ability to create content that positively impacts brand and business objectives
• Highly proficient with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, HubSpot, and/or Hootsuite
• Highly proficient with digital marketing analytics platforms, such as Google Analytics, Adobe Analytics, SEO tools, Microsoft PowerBI, and others
• Proven ability to use digital marketing data to inform digital strategy and tactics
• Experience hosting webinars and digital events on commonly used platforms, such as Teams, GoTo, etc.
• Ability to collaborate effectively with creative professionals (writers, graphic designers, videographers) in a team environment, as well as to work autonomously
• Experience presenting content and analytics to teams, including senior leaders
• Familiarity with photography and video production is considered an asset

Education and Experience

Post-secondary degree in communications, public relations, English, journalism, or marketing or equivalent combination of education and experience

Minimum 5 years of experience in a content marketing/digital marketing, communications, or public relations role (agency experience or professional services industry experience preferred)

This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.

About Stantec

Stantec is a global leader in sustainable engineering, architecture, and environmental consulting. The diverse perspectives of our partners and interested parties drive us to think beyond what's previously been done on critical issues like climate change, digital transformation, and future-proofing our cities and infrastructure. We innovate at the intersection of community, creativity, and client relationships to advance communities everywhere, so that together we can redefine what's possible.

Pay Range

Locations in WA, DC & Various CA areas - Min Salary $ 90,200.00 - Max Salary $ 130,900.00 Locations in NYC & CA (Bay Area) & NJ (RP) - Min Salary $ 96,300.00 - Max Salary $ 139,700.00

Pay Transparency:

In compliance with pay transparency laws, pay ranges are provided for positions in locations where required. Please note, the final agreed upon compensation is based on individual education, qualifications, experience, and work location.

Benefits Summary:

Regular full-time and part-time employees (working at least 20 hours per week) have access to medical, dental, and vision plans, a wellness program, health saving accounts, flexible spending accounts, 401(k) plan, employee stock purchase program, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage, and paid family leave. Regular full-time and part-time employees will receive ten paid holidays in each calendar year. In addition, employees will be eligible to accrue vacation between 10 and 20 days per year and eligible for paid sick leave (and if more generous, in accordance with state and local law). Temporary/casual employees have access to 401(k) plans, employee stock purchase program, and paid leave, in accordance with state and local law. The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements.

Primary Location: United States | PA | Philadelphia Organization: BC-1996 Marketing & Communications-US Northeast Employee Status: Regular Travel: No Schedule: Full time Job Posting: 01/07/2025 01:07:54 Req ID: REQ2500002D