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Product Manager - Landing Pages

Lead the development of optimized landing pages to improve customer engagement and conversion rates
Framingham, Massachusetts, United States
Senior
2 days ago
Staples

Staples

Provides office supplies, technology products, furniture, and business services to consumers and organizations through retail stores and online.

Staples E-Commerce Product Manager

Staples is business to business. You're what binds us together. Our eCommerce team delivers customer-centric site experiences to position Staples as a digital selling platform of choice. Our team ensures that our mobile, desktop, and app platforms deliver the digital experience that our customers expect. We do this through customer insights, analytics, and testing to build a strong innovation pipeline for the future and to bring products and solutions to market seamlessly. We utilize online merchandising and campaigns executed by both humans and automated tools to convert new and returning website visitors into customers. We work end-to-end with our sales, merchandising, finance, logistics, marketing, and technology teams to provide a world-class, holistic digital experience, growing profitable results in a fun and rewarding work environment. We are inclusive, customer-obsessed, and are looking for well-rounded professionals with strong eCommerce business acumen to join our team.

The product manager plays a critical role in shaping the future of our eCommerce platforms. This individual is responsible for leveraging customer insights, analytics, and market trends to define and prioritize product backlogs, ensuring our mobile, desktop and app platforms deliver exceptional digital experiences. This role collaborates closely with engineering teams to bring innovative products and solutions to market, driving growth and enhancing customer satisfaction.

What You'll Be Doing:

  • Collaborate with leadership to define the product vision and align it with the overarching business and digital strategy.
  • Own the product backlog, meticulously managing and prioritizing user stories, bugs and tasks based on strategic business goals, customer value, and team capacity.
  • Serve as the key point of contact between the development team and stakeholders.
  • Craft detailed user stories and acceptance criteria to guide the development process.
  • Champion a mindset of continuous improvement, encouraging the team to experiment with new ideas and approaches to solve customer problems.

What You Bring To The Table:

  • Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
  • Excellent communication and interpersonal skills, capable of working effectively with technical and non-technical teams.
  • Agile and adaptable, with a proactive approach to addressing challenges and seizing opportunities.
  • Leadership and mentorship capabilities, with a passion for fostering team growth and development.
  • Proven ability to manage and optimize landing pages and help-center experiences within a large-scale eCommerce ecosystem, balancing user needs with business goals.
  • Hands-on experience using CMS platforms to operationalize content, configure components, and partner with UX and engineering to deliver functional, user-friendly page experiences.
  • Strong execution discipline with the ability to independently drive feature launches end-to-end—defining requirements, coordinating cross-functional teams, managing Jira workflows, and validating performance through analytics.

What's needed- Basic Qualifications:

  • Bachelor's degree in Business, Technology, or a related field, or equivalent work experience.
  • 5+ years of related experience in product management, with a focus on eCommerce or digital products.
  • Manage the end-to-end lifecycle of digital products from conception through development, launch, and iteration.
  • Comprehensive understanding and practical application of Agile methodologies, tools, and systems.

What's needed- Preferred Qualifications:

  • Master's degree in a related field.
  • Professional certifications in Agile methodologies (e.g., Certified Scrum Master (CSM), SAFe Agilist, or PMI Agile Certified Practitioner (PMI-ACP)) or product management certifications (e.g., AIPMM Certified Product Manager).
  • Experience in the specific industry (e.g. B2B, supply chain, office supplies).
  • Experience working with enterprise content management systems (e.g., Bloomreach, Adobe, Drupal, Sitecore) to manage landing pages, campaign pages, or help center experiences at scale.
  • Familiarity with digital analytics and session-tracking tools (e.g., Adobe Analytics, Adobe Target, FullStory) to identify user friction, validate improvements, and optimize UX.
  • Experience partnering with SEO, vendor resources, and engineering teams to maintain and enhance store locator pages, service pages, and other SEO-driven landing experiences.

We Offer:

  • Inclusive culture with associate-led Business Resource Groups.
  • 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday).
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
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Product Manager - Landing Pages
Framingham, Massachusetts, United States
Product
About Staples
Provides office supplies, technology products, furniture, and business services to consumers and organizations through retail stores and online.