Field Marketing Lead - AMER Mae/rcg

Marketing & Communications

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? Agentforce is the future of AI, and you are the future of Salesforce.

Your primary role is to drive MDP and Mature Open Pipeline within our Key and Top Accounts. You will act as a dedicated partner to an RCG Sales Leader, ensuring that every marketing dollar spent translates into a strategic advantage for their specific sales objectives.

Core Responsibilities

• Key and Top Account Marketing Programs: Design and execute high-touch, personalized marketing programs tailored to the unique business challenges of top-tier RCG Accounts.
• Sales Partnership: Serve as the Field Marketing Partner to an RCG Sales Leader, aligning regional marketing plans with their quarterly and annual revenue targets.
• Demand Generation & Acceleration: Move beyond lead gen to focus on deal velocity, using a mix of bespoke executive roundtables, industry-specific content, and targeted digital campaigns.
• Market Intelligence: Stay ahead of retail trends (e.g., omnichannel shifts, supply chain resilience) to ensure our messaging resonates with C-suite stakeholders in the RCG space.
• Field Execution: Lead the end-to-end execution of regional events, partner co-marketing initiatives, and local sponsorships that put our brand front and center at key industry moments.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what's possible — for yourself, for AI, and the world.

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $117,400 - $177,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.