Marketing Strategy And Operations Analyst

Analyst, Marketing Strategy & Operations

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

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About the Role

We are looking for an Analyst, Marketing Strategy & Operations to join our team as a key analytical partner supporting marketing performance and operational excellence. In this role, you will own data processes end-to-end, build the tools and resources that enable data-driven decision-making, and serve as the bridge between complex datasets and the business stakeholders who need to act on them. You are detail-oriented, eager to learn, and excel at making data accessible to everyone — regardless of their technical background. We're looking for someone who sees AI tools as a natural part of their analytical toolkit: not a future skill to develop, but a current working practice that makes their work faster, sharper, and more impactful.

What You'll Do

• Build and maintain Tableau dashboards and visualizations that track marketing performance, campaign effectiveness, and operational KPIs — delivering insights that are clear, accurate, and decision-ready.
• Own end-to-end data processes — from data collection and validation through analysis, visualization, and distribution — ensuring reliability and consistency at every step.
• Develop and maintain data enablement resources such as data dictionaries, metric definitions, reporting guides, and self-serve analytics tools that empower the broader marketing team.
• Connect the dots across marketing, CRM, and operational data to uncover trends, identify gaps, and surface insights that inform strategy.
• Partner with marketing stakeholders to understand their data needs, translate business questions into analytical frameworks, and deliver findings in a clear, compelling way.
• Leverage Salesforce CRM data to support pipeline reporting, campaign attribution, lead flow analysis, and other go-to-market insights.
• Communicate findings confidently to non-technical audiences — whether in a dashboard, a presentation, or a team meeting — making complex data easy to understand and act on.
• Adapt quickly as business priorities shift, taking on new data sources, tools, and analytical challenges with a learning mindset.
• Maintain a high standard of attention to detail across all outputs — catching errors before they reach stakeholders and taking full ownership of data quality.
• Use AI-assisted workflows to accelerate recurring tasks such as data documentation, anomaly flagging, and ad-hoc stakeholder questions — freeing time for higher-value analysis.
• Stay current on emerging AI analytics tools and proactively bring new capabilities to the team's attention.

What We're Looking For Technical Skills

• Advanced Tableau proficiency: ability to design clean, intuitive dashboards and visualizations that tell a clear story and drive action.
• Familiarity with Salesforce CRM data structure, including standard objects (Leads, Contacts, Accounts, Opportunities, Campaigns) and how CRM data connects to marketing workflows.
• Experience building data enablement resources such as data dictionaries, metric glossaries, onboarding documentation, or self-serve reporting frameworks.
• Proficiency in Excel or Google Sheets for ad hoc analysis; SQL experience is a plus.
• Comfort working with marketing data including campaign performance, lead generation, funnel metrics, attribution models, or similar areas.
• Experience using AI-assisted tools (e.g., Copilot, Einstein, Agentforce) to accelerate SQL writing, dashboard scaffolding, or data documentation — with the judgment to validate outputs before they reach stakeholders.
• Familiarity with prompt engineering basics: ability to write clear, specific prompts that produce useful analytical outputs from AI tools.
• Comfort using AI for first-draft generation of data narratives, metric definitions, or reporting guides — and editing for accuracy and audience fit.

Analytical Skills

• Strong attention to detail — takes pride in accurate, well-documented work.
• Ability to connect insights across multiple data sources to form a cohesive, meaningful narrative.
• Translates raw data into clear insights and actionable recommendations.
• Approaches new problems with curiosity and a structured, methodical mindset.
• Uses AI tools as thinking partners — generating hypotheses, checking logic, and stress-testing analytical frameworks — while maintaining personal accountability for the final output.
• Applies a quality-control mindset to AI-generated content: knows what to trust, what to verify, and what to redo.

Interpersonal & Communication Skills

• Clear, confident communicator — able to explain data and analytical concepts to non-technical stakeholders without jargon.
• Collaborative and service-oriented — listens carefully to stakeholder needs and follows through on commitments.
• Proactive and adaptable — comfortable navigating shifting priorities and picking up new tools or processes quickly.
• Takes ownership — sees work through from start to finish with minimal supervision.

Preferred Qualifications

• 2–4 years of experience in analytics, marketing operations, business intelligence, or a related field.
• Bachelor's degree in Marketing, Business, Economics, Statistics, Communications, or a related field.
• Hands-on experience with Tableau (certification is a plus).
• Experience working in a fast-paced, cross-functional environment.
• Bilingual proficiency in English and Spanish (written and spoken).

Why This Role

This is a great opportunity for an analytical professional who wants to grow their impact in a marketing-focused environment. You'll have real ownership over the data processes and tools that keep our marketing organization informed and aligned — and you'll be the go-to person for making data make sense. If you love the moment when a dashboard clicks into place, or when a stakeholder says "now I get it," this role is for you.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what's possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

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