E - commerce Marketing Specialist

E-Commerce Marketing Specialist

The E-Commerce Marketing Specialist will drive traffic, engagement, and online sales for webook.com through performance marketing, SEO, and content optimization. The role focuses on maximizing visibility and conversion through data-driven strategies and effective digital campaigns.

Key Responsibilities

• Execute performance marketing campaigns across Meta, Google, and other platforms.
• Manage SEO/SEM and optimize product listings to improve visibility and ranking.
• Coordinate promotional campaigns aligned with the marketing calendar.
• Track key metrics including traffic, CTR, conversion rate, and ROAS.
• Collaborate with creative, content, and product teams on campaign execution.
• Manage CRM and email marketing for retention and re-engagement.
• Prepare weekly and monthly performance reports and insights.