GPD Strategy And Marketing Lead, Dermatology (external Engagement)

Senior Director, GPD Strategy And Marketing Lead, Dermatology

The Senior Director, GPD Strategy and Marketing Lead, Dermatology, leading on External engagement, offers a unique opportunity to shape Takeda’s first commercial footprint in Dermatology through engagements on national congresses, regional conferences, and leading commercial Advisory Boards, and peer-to-peer (P2P) engagements.

You will lead pre launch non-promotional and post-launch promotional initiatives by developing and executing strategic marketing plans for educational programming and conference participation. This role is especially critical as Takeda enters the Psoriasis therapeutic area, helping to cultivate a culture of trust and excellence across internal teams and with external partners in a rapidly evolving market.

You will report to the Head of GPD Strategy & Marketing Dermatology part of the MCE team (Marketing & Commercial Excellence). The MCE team enables patient-focused marketing and agile commercial execution by co-creating and amplifying content, capabilities, and insights across GPD.

The GPD Strategy and Marketing Lead, Dermatology, supports to further develop and refine the brand strategy and enable LOC franchise success via External engagement:

• Thought Leader Engagement: Engage with national and regional dermatology Key Opinion Leaders (KOLs) and Experts in Psoriasis through congresses, conferences, and digital platforms to foster advocacy and co-create educational initiatives.
• Insight Generation: Systematically collect, analyze and share insights on treatment trends, unmet needs, and brand perceptions from HCPs, KOLs, and patient communities to incorporate into strategic planning and tactical execution incl facilitating commercial advisory boards.
• Customer engagement strategy: Champion Communication strategy and creation, execution, and communication of congresses, conferences, advisory boards, and peer-to-peer (P2P) engagements for the dermatology brand.
• Cross-functional Collaboration: Collaborate with Medical Affairs, cross-functional teams, and Patient Advocacy & Services to ensure compliant, ethical, and impactful KOL interactions and drive optimal patient experience.

External HCP Engagement:

• Proactively identify, map, and build relationships with national and regional dermatology Key Opinion Leaders (KOLs) and Dermatologists treating patients with psoriasis.
• Able to communicate on a high quality exchange and challenge existing assumptions with strong influencing skills.
• Engage KOLs through congresses, conferences, advisory boards, and digital platforms, ensuring scientific exchange and alignment with brand objectives.
• Facilitate two-way dialogue to capture expert perspectives, foster advocacy, and co-create educational initiatives.
• Collaborate with Medical Affairs and cross-functional teams to ensure compliant, ethical, and impactful KOL interactions.

Gather, share and act on Insights:

• Systematically collect and analyze insights on treatment trends, evolving unmet needs, and brand perceptions from HCPs, KOLs, and patient communities.
• Develop and maintain a deep understanding of current and future market trends, key success factors, and competitive dynamics across priority GI brands
• Hold knowledge about the related psoriasis diseases, treatment approach, patient journey, competition, brand strategy and priorities
• Use structured insight-gathering tools (e.g., surveys, interviews, digital listening) to inform strategic planning and tactical execution.
• Conducting and facilitating commercial adboards & consultation programs
• Translate insights into actionable recommendations for brand positioning, messaging, and future launch activities.
• Share synthesized insights with LOCs and global teams to drive data-driven decision-making and continuous improvement.

Brand Strategy Execution:

• Localize and implement global brand strategies, ensuring relevance and resonance within the region.
• Develop and maintain a deep understanding of current and future market trends, key success factors, and competitive dynamics across psoriasis brands, with a focus on digital-driven strategies and execution.
• Support the execution of peer-to-peer (P2P) programming, including speaker programs, educational events, and digital learning modules.
• Monitor and measure the effectiveness of brand initiatives, adapting tactics to maximize impact and engagement.
• Partner with LOCs and cross-functional teams to ensure consistent, high-quality delivery of brand messages across all channels.

External Stakeholder Engagement Strategy & Execution (Pre-launch Non-promotional and Post-launch Promotional, Omnichannel):

• Design and execute a comprehensive external customer engagement strategy, leveraging both non-promotional (pre-launch) and promotional (post-launch) approaches
• Develop omnichannel engagement plans that integrate digital, face-to-face, and hybrid touchpoints, tailored to HCP and patient needs.
• Ensure compliant consent management and ethical standards in all customer interactions.
• Lead the rollout of innovative digital campaigns, adapting global content for local relevance and optimizing customer journeys.
• Continuously evaluate engagement effectiveness, using analytics and feedback to refine strategies and enhance customer experience.
• Support global and regional cross-functional teams in driving GTM digital programs, enhancing LOC readiness, and aligning future launches with digital innovations in commercial excellence.
• Foster expert-level omni-channel maturity across LOCs to execute customer-first digital commercial strategies.
• Collaborate with cross-functional partners in Patient Advocacy & Services & digital health to define, design, and implement plan to ensure clear communication and utilization of services to drive optimal patient experience

Internal Communication & Community Engagement:

• Ignite the psoriasis community through clear, timely, and engaging internal communications
• Ensure LOCs and stakeholders have the right information at the right time via the right channels, empowering them to act with clarity and alignment.

Insights-for-Impact (I4I):

• Ensure data and insights are systematically embedded into planning and execution, translating analytics into actionable strategies for customer engagement.

Agency Ways of Working (AoR):

• Optimize and modernize how we collaborate with agencies of record, ensuring efficiency, innovation, value creation, and scalability across deliverables.

Content Creation for Effective Communication:

• Create visually compelling strategic and concise narrative incorporating global narrative and external stakeholder insights and input, slides, and materials to ensure effective story telling
• Develop and execute communication strategies to drive engagement and education on disease area and brand
• Scaling content from GPLS, Cross functional team, US and LOCs integrating insights from external stakeholders

Alignment and Process Optimization:

• Scaling content from LOCs, Global, cross functional and the US
• Coordinate between cross-functional teams (e.g., Medical, PVA, and Compliance) to streamline and formalize communication and approval processes (e.g., MLR reviews).
• Ensure consistent branding, messaging, and governance frameworks are adhered to across all knowledge and communication platforms.

Change management and ways of working:

• Lead or contribute to co-creation of commercial strategies and content in partnership with LOC teams through an agile, integrated operating model—ensuring local relevance, scalability, and alignment with GPD priorities across EUCAN and GEM.
• Activate and embed the "GPD Way" of working, fostering cross-functional collaboration via Collaboration Councils, Co-Creation Teams, and Engagement Forums to shape brand strategies, share insights, and resolve challenges collectively.
• Champion agile execution and knowledge sharing by leveraging the MCE Knowledge Hub, reusable content frameworks, and diagnostics excellence to accelerate launch readiness and drive patient-centric innovation.

Skills:

• Therapeutic & Market Expertise:
• Commercial Experience in dermatology (psoriasis preferred) required with ensure deep understanding of the therapeutic area, stakeholder and its market dynamics.
• Strong understanding of global healthcare markets (Europe, Canada, Asia, South America, Australia) and proven ability to commercialize assets and adapt strategies to local market dynamics.
• Able to communicate on a high quality scientific exchange and challenge existing assumptions with strong influencing skills
• Experience of patient engagement & services in psoriasis is an asset to ensure optimal patient experience – strong collaboration with Patient service Lead, Digital health and Patient Advocacy teams required
• Gathering Insights - Gather insights on therapeutic area, treatment pathways etc:
<ul