Marketing Manager CZ

Marketing Manager CZ

Are you a strategic marketer with a passion for building brands that make a real impact on people's lives? Do you thrive in a fast-paced, purpose-driven environment where you can bring innovation to life? If so, we'd love to meet you.

Join us at BioLife, part of a global healthcare leader, as we expand our European marketing presence.

As Marketing Manager CZ, you will lead the development and execution of the full marketing strategy for BioLife in the Czech Republic — helping to attract new plasma donors, increase donor engagement and retention, and build lasting brand awareness.

What You'll Do:

• Lead the development and execution of the Czech marketing plan, aligning with EU-wide brand strategy
• Own the end-to-end donor journey — from awareness, consideration to retention and referrals
• Plan and run integrated marketing campaigns across digital, offline, CRM, and PR
• Collaborate with local agencies and internal partners to deliver powerful, on-brand communications
• Analyse market trends, consumer behaviour, and competitor activities to shape marketing strategy
• Manage external vendors and oversee the local marketing budget
• Drive adoption of performance marketing tools including SEO, PPC, and CRM to increase donor acquisition and loyalty
• Represent BioLife in collaboration with government stakeholders, donor centers, and community partners

What You'll Bring:

• Bachelor's degree in marketing or related field (Master's preferred)
• 5+ years of experience in brand marketing within FMCG or pharmaceutical/healthcare industries
• Strategic thinker with a hands-on, analytic, data-driven approach to campaign execution
• Proven success in digital media understanding, CRM marketing, digital content optimization, and integrated campaigns
• Strong communication and interpersonal skills, able to collaborate across teams and levels
• Self-driven with an eagerness to learn, works independently, while being adaptable and proactive contributing effectively to our team
• Fluent in English and CZ

Why Join Us?

• Be part of a mission-driven organization improving lives through plasma donation
• Lead and grow the local marketing function with regional and global support
• Work with top agencies and cutting-edge digital tools
• Join a company that values innovation, integrity, and impact

Additional Info:

• Must have legal authorization to work in the Czech Republic
• This is a full-time, permanent position based in Czechia

Benefits:

• Annual bonus
• Cafeteria program
• Fully paid Meal vouchers
• Transport allowance: 10,000 CZK per year
• 5 weeks of holiday
• Sick Days
• Multisport Card

As a leading global biotechnology company, we have one mission every day: to lastingly improve the lives of people living with rare diseases.

Crucial to our mission are our employees – our biggest asset – who enjoy a range of benefits, such as meal vouchers, Cafeteria, public transport allowance, etc.

We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

Gender, age, skin colour, background or sexual orientation play no role in this as we actively promote diversity! We equally address people with disabilities.