Product And Publishing

Publishing Manager

As a Publishing Manager at Tamatem, you will own the publishing strategy and execution for a live title or support an existing manager. This role sits at the intersection of marketing, community, and product, ensuring our games resonate with players, reach the right audiences, and achieve strong commercial performance.

You will take responsibility for day-to-day publishing operations, GTM planning, and player engagement, working cross functionally to ensure campaigns, liveops, and content align with both player needs and company goals.

Key Responsibilities

Game Launch & GTM

Drive go-to-market strategies for assigned titles, ensuring campaigns are localized, creative, and aligned with target player groups.

Publishing Operations

Own day-to-day publishing execution (liveops calendars, event launches, campaign tracking).

Collaborate with external product managers or developers to ensure publishing plans complement in-game features and updates.

Community & Player Insights

Work with community managers to engage players and gather, structure and surfacing player feedback.

Translate player insights into actionable publishing strategies.

Market & Commercial Awareness

Monitor competitor launches and market trends in the MENA region.

Benchmarking features, pricing, and market trends.

Support revenue optimization through pricing, promotions, and offer design.

Cross-Functional Collaboration

Align with UA, creative, localization, and product teams to deliver cohesive campaigns.

Act as a point of contact between internal teams and external partners (where applicable).

Core Competencies

Owns features or publishing areas within a product.

Collaborates across teams to shape publishing strategy and create marketing plans.

Analytical mindset; ability to track KPIs and adjust strategies based on data.

Takes initiative in driving GTM execution with measurable impact.

Builds solid understanding of game market performance and player needs.