Manager, CRM Marketing - Corporate Las Vegas

Manager, CRM Marketing

Tao Group Hospitality offers competitive benefits for all full-time team members such as:

• Medical, Dental, and Vision Coverage
• 401(k) Retirement Program with Employer Match
• Life and Disability Insurance Plans
• Ancillary Insurance Plans
• Employee Assistance Program
• Fertility & Family Forming Support and Resources
• Pet Insurance
• Employee Discounts
• TAO Savings Marketplace
• Time off and much more!

The Manager, CRM Marketing leads guest lifecycle marketing, leveraging data insights to design personalized, automated campaigns that increase visitation, spend, and loyalty across all Tao Group Hospitality venues. This role combines strategic planning, marketing automation, and performance optimization.

Essential functions of the position include, but are not limited to:

• Develop and execute multi-channel CRM campaigns (email, SMS, mobile push, in-app) using Marketing Cloud.
• Own segmentation strategies within Data Cloud — e.g., guest tiers, frequency, spend bands, and behavioral triggers.
• Build automated journeys for acquisition, onboarding, retention, and reactivation.
• Partner with brand and design teams to create compelling creative briefs.
• Monitor campaign performance, A/B test messaging, and optimize for engagement and ROI.
• Collaborate with venue teams and hosts to align CRM activity with on-site guest experience.
• Manage the CRM calendar for all lines of business: restaurants, nightclubs, dayclubs, and events.
• Support loyalty program communications (tier updates, offers, and promotions).
• Assist and/or complete additional tasks as assigned.

Education/working knowledge:

• 4–7 years in CRM, digital marketing, or loyalty marketing (hospitality or entertainment experience preferred).
• Hands-on experience with Marketing Cloud (or equivalent).
• Strong understanding of segmentation, journey design, and retention strategies.
• Analytical mindset; comfortable reading dashboards and optimizing based on KPIs.
• Excellent communication and project management skills.
• 21+ years of age

Skills / Physical Demands / Work Environment / Schedule:

• Ability to write, read, and verbally communicate
• Must have strong problem-solving skills
• Excellent written and verbal communication skills required
• Ability to work under pressure and meet deadlines
• Must have good positive energy throughout the day
• Must be able to read the computer monitors and print legibly
• Must be able to sit and/or stand for extended periods of time
• Must be able to move quickly through work and set the pace in the office
• Must be able to push and lift up to 25 lbs. with or without assistance
• Small to Medium office environment
• Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
• 5-25% Local Travel (United States)
• Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
• May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
• Maintain a professional, neat, and well-groomed appearance adhering to Company standards
• Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
• Ability to maintain a high level of confidentiality
• Ability to handle a fast-paced, busy, and somewhat stressful environment