Marketing Manager Annual Plan
Target
Marketing Manager, Annual Plan
Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
A role with Target Guest Marketing Strategy is an opportunity to create clear and compelling strategies and tactics that engage guests at every touchpoint. The objective of this work is to drive enterprise sales, increase market share and deliver an amazing guest experience that is uniquely Target with the long-term goal of increasing loyalty and master brand equity.
Additionally, Guest Marketing Strategists provide apply deep understanding of guest attitudes and behaviors to build out industry-leading plans that achieve Target's business objectives. Through your broad Marketing expertise – grounded in inputs across Enterprise Insights, Media & Marketing Effectiveness, Media Strategy, Finance – you will support pyramid teams and campaigns to maximize relevance and competitive advantage. Your commitment to partnership and collaboration will rally & inspire internal partners across functions. Here, you will be challenged to deliver the compelling, seamless and innovative work that motivates guests to choose Target.
As a Marketing Manager, Annual Plan, you will be responsible for completing Monthly & Quarterly Marketing reporting, maintaining Marketing insight dashboard ensuring integration across routine, support measurement set up & taxonomy and leading the Marketing Learning Series. This role requires strong business acumen with a passion for learning & optimizing plans rooted in data, insights and performance.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About you:
- Four-year degree required, Marketing emphasis or major preferred
- 4+ years of related work experience
- Curiosity to deeply understand guest needs, channel nuance and the unique role marketing plays in driving the business with the ability to interpret data
- Strong marketing, business and media acumen with ability to leverage data to assess work against the defined strategy & objectives
- Consistently strive to improve the work, learn from results and be the voice of the guest and business
- Engage key stakeholders across the organization at the right times to keep them informed, engaged and motivated to act
- Excellent communication, collaboration, and interpersonal skills, with the ability to build strong partnerships
- Ability to thrive in a fast-paced environment, managing deadlines effectively
- Marketing, brand, media or agency experience preferred
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Benefits Eligibility
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Americans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.