Sr Marketing Manager Annual Plan

Target Guest Marketing Strategy

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role with Target Guest Marketing Strategy is an opportunity to create clear and compelling strategies and tactics that engage guests at every touchpoint. The objective of this work is to drive enterprise sales, increase market share and deliver an amazing guest experience that is uniquely Target with the long-term goal of increasing loyalty and master brand equity.

Additionally, Guest Marketing Strategists provide apply deep understanding of guest attitudes and behaviors to build out industry-leading plans that achieve Target's business objectives. Through your broad Marketing expertise – grounded in inputs across Enterprise Insights, Media & Marketing Effectiveness, Media Strategy, Finance – you will support pyramid teams and campaigns to maximize relevance and competitive advantage. Your commitment to partnership and collaboration will rally & inspire internal partners across functions. Here, you will be challenged to deliver the compelling, seamless and innovative work that motivates guests to choose Target.

As a Sr. Marketing Manager, Annual Plan, you will translate business goals and guest insights into actionable and measurable marketing strategies, igniting plans across marketing teams, while driving accountability for continuous improvement. You will define Marketing goals, strategic priorities, role of Marketing channels and influence investment decisioning to ignite outcomes. This role requires strong business acumen and strategic thinking skills along with attention to detail.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• Four-year degree required, Marketing emphasis or major preferred
• 8+ years of related work experience
• Curiosity and drive to deeply understand guest needs, channel nuance and the unique role marketing plays in driving the business with the ability to interpret and synthesize data into a compelling story
• Strong marketing, business and media acumen with ability to leverage data to draft a compelling strategy and investment decisioning to drive measurable results
• Understanding of digital and traditional media channels, data analytics, and emerging industry trends to establish channel governance
• Tenacity and courage to champion bold ideas, consistently strive to improve the work, learn from results and be the voice of the guest and business
• Proven leadership skills and ability to collaboratively engage key stakeholders across the organization at the right times to solve complex problems, while keeping partners informed, engaged and motivated to act
• Excellent communication, collaboration, and interpersonal skills, with the ability to influence and build strong partnerships
• Ability to thrive in a fast-paced environment, managing deadlines and competing priorities effectively
• Marketing, brand, media or agency experience preferred

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Benefits Eligibility

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Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.