Sr Product Manager - Creative Technology & Innovation

Creative Technologist

The Marketing Capabilities Content Supply Chain Product team is seeking a forward-thinking Creative Technologist to help us explore, test, prototype and scale the next generation of content creation solutions —across video, copy, imagery, and data. This role involves hands-on experience with generative AI, automation tools, creative data tooling, and synthetic media. From testing early-stage solutions and building proof-of-values (PoVs) to identifying which tools can scale across marketing and creative teams, you'll be a key player in transforming how we tell stories and deliver content at scale.

Key Responsibilities

• Experiment & Evaluate

  • Continuously scout and test emerging technologies across video, image, copy, and content data platforms (e.g., GenAI, creative ops, content automation).

  • Conduct structured evaluations of tools based on creative potential, cost efficiency, speed, and compatibility with existing systems.

• Build & Prototype

  • Develop quick-turn proof-of-values (PoVs) to demonstrate value and viability of tools and techniques.

  • Collaborate with creative, brand, engineering, and data teams to co-create experimental outputs.

• Scale & Operationalize

  • Identify successful pilots and work with cross-functional teams to scale solutions into production environments, tools, or workflows.

  • Define success metrics, document learnings, and outline rollout requirements for broader adoption.

• Collaborate & Influence

  • Act as a technical-creative bridge between creative, tech, and marketing stakeholders.

  • Present demos and insights clearly to technical and non-technical audiences.

• Stay Ahead of Trends

  • Maintain fluency in the fast-evolving GenAI and content innovation landscape (e.g., Runway, ElevenLabs, OpenAI, Descript, Adobe Firefly, VertexAI, Synthesia).

  • Develop POVs on where to invest and what to sunset based on value potential.

About you

• 8+ years in a creative technologist, innovation, or content automation role

• Strong hands-on experience with modern creative tooling (AI, APIs, generative design platforms)

• Experience using generative AI platforms such as Adobe Firefly, VertexAI, Gemini, ChatGPT, ComfyUI, Forest Labs, Flux Kontext

• Strong familiarity with creative tools such as Photoshop, Figma, InDesign, and related design software

• A portfolio or record of building prototypes or PoVs in the content or marketing tech space

• Working knowledge of JavaScript, Python, or no-code platforms for rapid prototyping

• Ability to evaluate technical scalability and cost/benefit for creative tools

• A curious, experimental mindset and strong communication skills

• Direct experience implementing and leveraging industry-leading content solutions such as Adobe Experience Manager, Salesforce Marketing Cloud, or similar best-of-breed products.

Nice to Have

• Experience working in retail, content-heavy organizations, or large marketing/creative teams

• Deep knowledge of the overall MarTech ecosystem, including content management, digital asset management, personalization, and analytics platforms.

• Familiarity with creative operations tools and structured content systems (e.g., CMS, metadata, Airtable)

• Experience integrating GenAI solutions into enterprise content workflows