Digital Marketing Expert

Digital Marketing Expert

At Techo-Bloc, we're entrepreneurial innovators who take pride in rolling up our sleeves and making things happen. With 9 cutting-edge manufacturing facilities, 13+ distribution centers, and over 900 employees across 20+ North American locations, we're driven by bold growth, creativity, and a commitment to excellence—all within a collaborative and inclusive work environment.

Reporting to the Marketing Operations Manager, the Digital Marketing Expert will be responsible for building and executing high-performing digital marketing strategies that drive brand visibility, lead generation, customer acquisition, and revenue growth. You will lead the development and optimization of paid and organic programs across multiple channels, including SEM, SEO, email, paid social, and content marketing, while ensuring accurate tracking, reporting, and ROI analysis.

This role requires a highly analytical marketer who is passionate about leveraging data to optimize full-funnel strategies, improve website conversion, and maximize campaign performance. You will also collaborate cross-functionally to implement tracking solutions, optimize website experiences, and stay ahead of industry trends to fuel continuous growth for Techo-Bloc.

Digital Strategy Execution

• Lead the development and execution of comprehensive digital marketing strategies to enhance brand awareness, lead generation, conversions and drive sales across various online channels including SEM, SEO, email marketing, paid social, and content marketing.
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the digital landscape, and recommend actionable insights to optimize campaign performance.
• Manage digital advertising budgets, allocate resources effectively, and optimize campaign spending to maximize ROI and achieve targeted goals.
• Audit and update Google Analytics 4 (GA4) and event tracking via Google Tag Manager (GTM) to ensure proper data collection, clean data flows, conversion tracking, accurate attribution and reporting.
• Create and manage reports and dashboards (Looker Studio, Excel) to analyze campaign and website performance.

SEO & Organic Growth

• Identify and support opportunities to grow Techo-Bloc's organic visibility and traffic.
• In collaboration with an external agency, perform technical SEO audits and implement fixes (crawlability, indexing, schema markup, etc.).
• Monitor organic search performance using tools like Google Search Console, SEMrush, or Ahrefs.

Website & Conversion Optimization

• Collaborate with the e-Commerce team to identify website optimizations that improve user experience and increase conversions.
• Support A/B testing and landing page performance improvements.

Cross-Functional Collaboration & Support

• Serve as a digital subject matter expert across the organization to inform broader strategies.
• Collaborate cross-functionally with internal teams including Sales, Creative, Events, etc. to develop integrated marketing campaigns aligned with business objectives and customer needs.
• Collaborate on campaign briefs to define tracking, goals, and reporting benchmarks.

Proven track record of 5+ years of experience in digital marketing roles with a focus on data analytics, strategy development, and campaign optimization.

Expert level use of data analytics tools such as Google Analytics or similar platforms to track and measure digital marketing performance.

Strong analytical skills with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign effectiveness and ROI.

Bilingual: French and English (English required for U.S. operations)

Proficiency in digital marketing platforms and tools including Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, MOZ, or similar tools.

Demonstrated ability to foster a culture of innovation and continuous improvement.

Ability to build a full digital funnel strategy based on data.

Stay up to date on digital trends, SEO best practices, and analytics platform changes to keep Techo-Bloc ahead of the curve.

Career Growth and Recognition: At Techo-Bloc, we're career builders. Explore advancement opportunities through our well-defined career paths by department. Your success is our shared responsibility, supported by a culture that values your unique contributions.

Performance-Driven Rewards: Experience the direct impact of your efforts with competitive performance-based bonuses. Join a passionate, driven team that collaborates seamlessly to achieve remarkable results.

Collaborative Company Culture: Ditch the silos and join us in driving innovation and excellence together. We support and care about each other's success! Experience a vibrant culture with 5-star ratings from most of our employees. Leave egos at the door as we engage in activities like brainstorming sessions, lively BBQs, and festive parties, fostering a strong sense of community and belonging.

Perks and Benefits:

• RRSP with employer contribution
• 24/7 telemedicine & Employee Assistance Program (EAP)
• Inhouse leadership development and coaching
• Training & Development Programs
• Flexible work arrangements
• Considerable referral bonuses
• Discounts on Techo-Bloc's products
• Healthy snack-filled kitchens
• Techo-Bloc branded swag
• Free parking
• Employee Recognition Events
• English and French courses available as needed