Senior Director, Digital Experience & Growth Marketing - Remote Eligible

Digital Experience & Growth Marketing Leader

Having recognized the advantages of remote work, such as improved employee morale, increased productivity, and positive impacts on both employee wellbeing and the environment, we are proud to be a digital-first company. Our digital-first work environment, combined with our conveniently located offices and collaborative workspaces, provides our team with the freedom and flexibility to work in the most productive way for them.

About The Role

Tecsys is seeking a visionary Digital Experience & Growth Marketing Leader to architect and execute a global digital strategy that fuels pipeline generation, enhances brand visibility, and enables data-informed go-to-market (GTM) decisions.

This role is ideal for a digital leader with 10+ years in a high-growth B2B SaaS environment, passionate about shaping buyer-centric experiences through AI-driven strategies, modern marketing operations, and performance excellence.

Key Responsibilities

Global Digital Strategy & Website Experience

• Lead the evolution of Tecsys.com into a globally scalable, high-conversion platform with localized experiences tailored to regional personas and buyer behaviors.
• Guide digital expansion into international markets, ensuring cultural relevance, language optimization, and scalable UX infrastructure.

Performance Marketing & Funnel Acceleration

• Drive AI-enabled, full-funnel performance strategies across paid media, SEO, and digital channels to maximize reach, relevance, and pipeline velocity.
• Co-develop digital-first campaign frameworks that align with ICPs, market segments, and key buying stages in partnership with Demand Gen and Product Marketing.

AI-Driven MarTech & Generative Search

• Oversee the evolution of the MarTech stack with a focus on AI-powered capabilities that drive automation, personalization, and orchestration.
• Strengthen Tecsys' presence in AI-enabled search environments (e.g., Google SGE, Bing Copilot, ChatGPT) by aligning content architecture with intent-based discoverability.
• Enhance cross-platform connectivity (MAP, CRM, CMS, analytics) to enable agile GTM execution and campaign attribution.

GTM Strategy & Buyer Journey Advisory

• Act as a strategic partner to Product, RevOps, and Sales by mapping digital behaviors and campaign data to buyer journeys and conversion paths.
• Deliver insight-driven recommendations that shape GTM strategy, messaging frameworks, and content sequencing across industries and verticals.
• Build scalable campaign architecture using real-time signals, firmographics, and behavioral intent data.

Team & Agency Leadership

• Lead a growing internal team of digital and marketing operations specialists.
• Bring extensive experience managing multiple external agencies, including media, creative, development, and SEO/SEM specialists—ensuring accountability, consistency, and performance.
• Foster a high-performing, agile culture grounded in experimentation, iteration, and business alignment.