Manager Strategic Marketing

Manager Strategic Marketing

At Valify, a division of HCA, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years. Valify offers a total rewards package that supports the health, life, career, and retirement of our colleagues. The available plans and programs include comprehensive medical coverage, additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans, auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance, and more. Free counseling services and resources for emotional, physical, and financial wellbeing are also available. Plus, a 401(k) Plan with a 100% match on 3% to 9% of pay, employee stock purchase plan with 10% off HCA Healthcare stock, family support through fertility and family building benefits, referral services, consumer discounts, retirement readiness, rollover assistance services, preferred banking partnerships, education assistance, colleague recognition program, time away from work program, and an employee health assistance fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

You contribute to our success. Every role has an impact on our patients' lives and you have the opportunity to make a difference. We are looking for a dedicated Manager Strategic Marketing to be a part of our team.

Job Summary and Qualifications

Valify is a leading innovator in the SaaS industry, dedicated to providing cutting-edge solutions that empower businesses to achieve their goals. Our mission is to deliver exceptional value through innovative technology, unparalleled customer service, and a commitment to excellence. Join our team and be part of a dynamic, forward-thinking company that is shaping the future of the industry.

We are seeking a dynamic and results-driven Strategic Marketing Manager with a strong background in product and SaaS marketing, digital marketing, and strategic communications. This role is ideal for a marketing professional who thrives in a fast-paced environment and is passionate about driving measurable customer acquisition, engagement, and revenue growth through innovative marketing strategies. The ideal candidate will also bring experience in media relations, public relations, and event planning, contributing to a well-rounded and impactful marketing function.

What You Will Do In This Role

• Serve as a key marketing liaison, influencing and aligning stakeholders across Sales, Product, and Customer Success to ensure cohesive go-to-market strategies and maximize marketing impact
• Collaborate with the Director of Marketing to contribute insights and recommendations during strategic planning
• Translate strategic marketing plans into actionable campaigns and initiatives
• Manage the execution of marketing programs, ensuring alignment with business goals and timelines
• Support go-to-market efforts for new product features and releases
• Develop product messaging, positioning, and sales enablement tools in collaboration with Product and Sales teams
• Conduct competitive analysis and customer research to inform product marketing efforts
• Execute and optimize digital marketing campaigns across SEO, SEM, email, and social media
• Manage website content updates and performance tracking to improve user engagement and lead generation
• Use analytics tools to define, track, and report on KPIs to measure campaign performance and recommend improvements
• Utilize data insights to continuously monitor and optimize marketing strategies and initiatives for improved results
• Create and manage content across multiple formats (blogs, whitepapers, videos, case studies)
• Ensure brand consistency across all marketing channels and materials
• Collaborate with internal stakeholders to align messaging with company positioning
• Assist in the development and distribution of press releases, media kits, and thought leadership content
• Support media outreach and relationship-building efforts with journalists and influencers
• Help manage internal communications and executive visibility initiatives
• Plan and coordinate marketing events such as webinars, trade shows, and customer meetups
• Oversee event logistics, promotional campaigns, and post-event follow-up
• Collaborate with vendors and internal teams to ensure successful event execution
• Conduct customer and market research to support campaign development and product positioning
• Analyze customer feedback and behavior to inform marketing tactics
• Monitor industry trends and competitor activity to identify opportunities
• Provide marketing support for internal initiatives and cross-departmental projects
• Manage external vendors and freelancers as needed to support campaign execution

What Qualifications You Will Need

• Bachelor’s degree in Marketing, Communications, Business, or a related field is required. Minimum of 5 years of experience in marketing, with a focus on product/SaaS marketing and digital marketing – Required
• Proven experience in communications, media relations, PR, and event planning is highly preferred
• CRM certifications (e.g., HubSpot, Salesforce) are preferred but not required
• Marketing Certifications in relevant areas (Digital Marketing, Social Media marketing, Content Marketing, SEO, etc.) are preferred but not required
• Strong strategic thinking and analytical skills
• Excellent written and verbal communication
• Proficiency in marketing automation tools, CRM systems, and analytics platforms
• Ability to manage multiple projects and stakeholders in a fast-paced environment
• Creative and innovative mindset with a focus on continuous improvement
• Strong organizational and time management skills
• Ability to work collaboratively with cross-functional teams
• Proven problem-solving abilities and adaptability to navigate evolving market dynamics and business priorities

Valify is a healthcare technology company dedicated to helping hospitals and health systems identify and realize savings in their purchased services spend. By combining deep industry expertise with innovative data analytics, Valify empowers healthcare leaders to make smarter, faster decisions that optimize operational efficiency and support better patient outcomes. As a wholly owned subsidiary of HealthTrust, Valify serves clients across the country with a mission to deliver clear insights that drive transformative value. HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in costs for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

We are a family of 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Manager Strategic Marketing opening. Qualified candidates will be contacted for interviews. Submit your resume today to join our community of caring! We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.