Marketing Generalist

Marketing Generalist Opportunity

We at Robert Half are seeking versatile and dynamic Marketing Generalists to join our pool of experts. You'll wear multiple hats across content creation, campaign management, and brand strategy to help businesses grow. With a focus on creativity, data-driven insights, and cross-functional collaboration, this role is ideal for someone who thrives in a fast-paced marketing environment. We specialize in finding top marketing talent across North America and are dedicated to representing you!

Key Responsibilities:

• Manage and execute marketing campaigns across multiple channels, including email, social media, and digital ads.
• Create content for blogs, newsletters, social media, and marketing materials.
• Analyze campaign performance and provide actionable insights for optimization.
• Collaborate with sales and design teams to create cohesive marketing collateral.
• Assist in developing brand strategy and voice guidelines.
• Conduct market research to identify industry trends and opportunities.
• Manage and maintain marketing calendars and project timelines.

Qualifications:

• 3+ years of experience in a marketing role.
• Strong writing and editing skills for various content formats.
• Experience with digital marketing tools, including Google Ads, Meta Ads, and email marketing platforms.
• Knowledge of CRM systems (HubSpot, Salesforce) and marketing automation tools.
• Excellent project management and organizational skills.
• Ability to work both independently and collaboratively.

Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training.