Assistant Marketing Manager - Social Media

Assistant Marketing Manager

Impassioned…Emboldened…Infinitely Curious: The Bradford Group family of brands is a world leader in new product development. We have been selling joy for the last 50 years! Our global organization consists of various business divisions ranging from jewelry, apparel, collectible coins, home decor to holiday and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe.

We are looking for an Assistant Marketing Manager that will be responsible for the strategic marketing analysis, optimization, and implementation of assigned paid and organic social campaigns against ROI and revenue goals. Expected to demonstrate leadership & management skills by training others, heading social & cross-functional team projects/meetings, presenting to senior management, and from working closely with direct manager with the goal to eventually supervise their own direct reports.

How you will contribute:

• Plan, launch, and optimize paid and organic social media campaigns against revenue and ROI objectives across Meta platforms and help grow our other social channels (TikTok, Pinterest, etc.) in collaboration with cross-functional partners (advertising, creative, analytics) enhanced by previously developed expertise.
• Own the content calendar for organic social channels, coordinating with advertising, photography, and product teams to ensure timely and engaging content aligned with product launches and campaigns. Plan and schedule posts, test diverse creative treatments & tactics, and monitor organic performance to inform future content.
• Analyze campaign performance, build regular reporting dashboards, and deliver strategic recommendations based on KPIs. Present findings to senior leadership and cross-functional stakeholders.
• Research emerging platform features and trends across the social media landscape. Propose testing ideas, manage test timelines, and report on learnings to help guide future strategy.
• Serve as a knowledge resource for both paid and organic effort – support cross-training of internal team members on social media platform functionality, campaign setup, and content best practices.
• Actively develop leadership skills through coaching, manager feedback, and training programs. Begin building capabilities in forecasting, budgeting, and holistic channel ownership.

What you will bring and skills that excite us:

• Bachelor's degree in Marketing, Finance, Accounting, Marketing and Technology Management, Mathematics/Statistics, Public Relations, Communications or related degree.
• 3+ years of experience, including internships in digital marketing.
• Management of internal or external client relationships is a plus.
• Comprehensive knowledge of managed digital media channels.
• Reviewed and effectively optimized assigned digital marketing campaigns against A/S targets.
• Worked independently on assigned tasks with excellent attention to detail, and proven ability to meet deadlines with little involvement from manager.
• Planned and collaborated with cross-functional teams to achieve shared strategic goals against set deadlines.
• Trained fellow employees on team processes, reporting, platforms & interfaces of social media partners, and implementation of product launches.
• Strong oral and written communication skills as demonstrated through past presentations, meetings, and email correspondence across various levels of the company.
• Demonstrated an ability to effectively lead and supervise a team as evidenced by success in previous leadership roles and effective collaboration with others to achieve shared goals.
• Expresses a strong interest in pursuing a position within the Management Track at Bradford.
• Experienced with major social platforms (Meta, TikTok, Pinterest)
• Proficient in social media management tools is a plus (e.g., Sprout Social, Hootsuite, Emplifi)
• Familiarity with creative tools (e.g., Canva, Adobe Creative Cloud)

Bradford at a glance:

• Our scale: We have over 250 employees based out of our global headquarters right outside of Chicago, we have marketing operations in over 10 countries worldwide, and have over 32 million customers served.
• Compensation and benefits: We offer a competitive compensation plan and great benefits, with some benefits starting from day 1!
• We own the company: Employee Stock Ownership Plan (ESOP) which allows you to not only derive the benefits of working as an employee at The Bradford Group, but also gain the benefits of being an owner.
• Professional Development: There is always room to learn! We offer a Professional Development Program, a Mentor Program, and LinkedIn Learning to our teams as well as additional hands-on training and development. Our teams utilize a continuous performance management and development structure for feedback. We meet quarterly to focus on the future!
• Our values: Honesty. Innovation. Respect. Teamwork. Giving back. These are just some of the core values that drive our team members. Our team strives to build a culture of continuous feedback where anyone can share and create our "next big idea," among diverse and inclusive teams.
• Flexibility and wellness: Whether it's offering hybrid environment (onsite/remote) for our corporate staff, to a generous, front-loaded PTO and holiday package to all staff and corporate wellness initiatives such as an annual health fair and an onsite fitness center, we are committed to our team members well-being. New hires start with 16 days of PTO and 8 paid holidays per year.
• Perks and more: We have a Business Casual Work Environment, Health and Dental Insurance, Vision, Life Insurance, Disability Insurance, Paid Time Off (PTO), Direct Deposit, Credit Union, Flexible Spending Accounts, Health Savings Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, and Toastmaster's memberships, a Peer Recognition Program, Product Discounts and more!

Compensation:

$68,000 - $70,000

The Bradford Exchange is an Equal Opportunity Employer.

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