Senior Finance Manager, Innovation And Product Development

Senior Finance Manager, Innovation and Product Development

The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

What We Stand For and Where You'll Come In

The Senior Finance Manager, Innovation & Product Development will own the financial rigor behind TFD's product development pipeline, serving as the primary finance partner to our Innovation and Product Development function. This role sits at the intersection of strategy and execution – building the business cases, proforma P&Ls views, and margin analyses that inform which products we develop and how we bring them to market. You will be a key stakeholder in stage gate decisions, translating complex product development workstreams into clear financial narratives that shape how we evaluate innovation projects.

This role will need to evaluate new product concepts across multiple channels, product formats, and go-to-market strategies – bringing financial discipline to an increasingly dynamic portfolio. This position reports to the Director, Finance.

How You'll Make An Impact

• Serve as the primary finance business partner for the Innovation and Product Development function, building trusted relationships with senior leaders and becoming a go-to thought partner on the financial implications of innovation decisions.
• Own the end-to-end financial analysis for the stage gate process – from early-stage opportunity sizing and concept evaluation through to launch-ready pro-forma P&Ls, payback analyses, and margin estimates that inform executive decisions.
• Develop, maintain and improve financial frameworks for evaluating new products across channels, adapting models as the business expands into new formats and go-to-market strategies.
• Present financial analysis and recommendations in monthly stage gate meetings with senior leadership, proactively surfacing risks, challenging assumptions, and providing strategic guidance to help prioritize the innovation portfolio.
• Own the Innovation and Product Development operating expense and capital expenditure budgets, partnering with budget owners on forecasting, variance analysis, and identifying opportunities for efficiency.
• Support competitive pricing analysis and provide cost-informed perspectives on pricing strategy for new and existing products in partnership with the broader finance team.
• Contribute to monthly business reviews, forecasting cycles, and long-range planning by providing the innovation and product development perspective on new product contributions, margin trajectories, and research spend.
• Drive continuous improvement in financial processes and tools related to the innovation pipeline, building scalable frameworks that can support a growing and increasingly complex product portfolio.
• Conduct ad-hoc strategic analyses as needed to inform leadership decisions on product strategy, capital allocation, and portfolio prioritization.

We're Excited About You Because

• You have 7+ years of experience in FP&A, strategic finance, or finance business partnering, ideally within a high-growth consumer, CPG, or food/beverage company.
• You have experience partnering with product development, innovation, or R&D teams and understand the financial dynamics of bringing new products from concept to market (preferred).
• You're a strong model builder who thrives in ambiguity – comfortable creating financial frameworks from scratch when there's no template to follow, and exercising independent judgment on methodology and assumptions.
• You bring a strategic mindset paired with attention to detail – you can step back to evaluate portfolio-level trade-offs while also diving deep into the cost structure of an individual product.
• You're a confident communicator who can distill complex financial analysis into clear, actionable recommendations for senior leadership and cross-functional partners.
• You're proactive and opinionated in a productive way – you don't wait to be asked, you surface risks early, challenge ideas constructively, and advocate for the right outcome for TFD.
• You have a strong grasp of operations and supply chain dynamics and understand how formulation, procurement, and manufacturing decisions flow through to the P&L.
• You're a strong executor who can manage multiple concurrent projects with competing timelines, balancing thoroughness with speed.
• You build strong cross-functional relationships and can effectively facilitate alignment across groups with different priorities and perspectives.
• You're proficient in Excel/Google Sheets with strong financial modeling skills, and have a mindset of continuously improving processes and proactively identifying opportunities to automate and increase efficiency. Familiarity with Looker and/or Sigma is preferred, along with experience with systems like Workday.
• You love dogs.