Sr Director, Weddingwire And International Product Marketing

Sr Director, WeddingWire and International Product Marketing

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We're united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together. Our people are at the heart of our success.

About The Role And Our Team

You'll be responsible for the go-to-market success of WeddingWire in the US—accelerating product innovation, driving differentiation from other TKWW brands, and exploring growth into new categories/adjacencies such as elopements. You'll partner closely with product and engineering to shape the roadmap and serve as the marketing 'quarterback' to a cross-functional squad, all while keeping a deep focus on the needs of both engaged couples and the wedding professionals who serve them. You'll also have a direct report whom you two will, together, build the international product marketing function from the ground up, while collaborating deeply with product, marketing, sales, and analytics partners across TKWW. You'll deeply understand our customer segments, product capabilities and brands to aide in growth across 7 countries, 5 languages. This is a rare opportunity to shape the trajectory of a global portfolio, lead a high-performing team, and drive product and marketing alignment across multiple countries and customer types—including both consumers (couples) and wedding professionals (pros).

Responsibilities

• Own the product marketing strategy for WeddingWire, leading the differentiation strategy of other TKWW brands, and exploring category expansion.
• Develop go-to-market strategies for new features, enhancements, and offerings tailored to both couples and wedding pros.
• Leverage research, usage data, and competitive intelligence to deepen understanding of customer journey.

New Category Exploration

• Lead cross-functional research and market analysis to evaluate product-market fit for elopements across key markets.
• Shape the testing roadmap and differentiation strategy to win in this emerging wedding format.
• Develop early-stage GTM hypotheses and partner with product to validate the opportunity.

International Product Marketing Strategy

• Build the international product marketing function from scratch—define the right structure and processes to support localized go-to-market efforts across X countries and X languages.
• Partner with regional leads, product managers, and marketers to localize positioning, messaging, and launch strategies in line with cultural, behavioral, and product nuances.
• Identify, prioritize, and launch key products in new markets, supporting TKWW's global expansion plans. Connect US innovation and learnings with international stakeholder to scale and maximize wins

Customer Insights & Value Prop Development

• Champion a customer-first mindset through segmentation, research, and journey mapping across all core customer types.
• Define the global value proposition for our audiences, as well as tailored positioning for international markets.
• Translate insights into product innovation, marketing strategy, and experience improvements.

Lead a Scrappy, High-Impact Squad

• Build and mentor a lean, nimble team of marketers operating like a startup within TKWW.
• Roll up your sleeves and operate with both strategic clarity and hands-on hustle. Drive alignment across global stakeholders in product, brand, lifecycle, comms, and analytics.

Successful candidates have:

• 10–15+ years in marketing, with 8+ years in product marketing and international or multi-market experience strongly preferred.
• Proven success in launching products globally, developing localized go-to-market strategies, and scaling product marketing capabilities internationally.
• Experience in two-sided marketplaces, SaaS, or consumer platforms.
• Passion for customer insight, storytelling, and cross-functional collaboration.
• Proven ability to operate autonomously, drive GTM strategy, and execute quickly in ambiguous or evolving spaces. Deep empathy for diverse customer types, from small business owners to digital-native consumers.
• Data-driven mindset and analytical horsepower to support strategic decision-making.
• Strong leadership presence, with the ability to influence across product, marketing, and executive teams.
• Excel at "connecting the dots" and breaking down silos - effectively able to communicate complex ideas simply across all levels of an organization
• Strong strategic chops with still an enjoyment to roll up your sleeves
• MBA or international business experience is a plus.

Work Model:

This role is Together@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you'll be expected to work in the office two days a week as part of our hybrid work model.

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

What We Love About You:

• You Dream Big. You iterate and experiment to drive innovation.
• You Love Our Users. You keep our global community at the center of everything you do.
• You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
• You Hustle Every Day. You favor urgency and own your outcomes.
• You Win Together. People are at the heart of our success and you play as a team.

What You Love About Us:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the "office". We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

Together@TKWW is our approach to hybrid work. It's designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

• For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
• For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.