Customer Marketing Manager
The LaSalle Network
Customer Marketing Manager
Are you a high-energy marketer who thrives on driving actual revenue rather than just "vanity metrics"? LaSalle Network has partnered with a software company looking for a Customer Marketing Manager to own the end-to-end execution of expansion campaigns for their Cloud add-on products.
In this role, you won't just be "launching" campaigns—you'll be the orchestrator of their entire Go-To-Market (GTM) motion for existing customers. You will partner directly with Product, Sales, and Customer Success to translate product value into repeatable revenue streams.
The Role
Campaign Ownership: Own the full lifecycle of customer campaigns, from defining objectives and success metrics to identifying hurdles and acting as the single point of accountability for outcomes.
Strategic Targeting: Partner with cross-functional teams to identify target segments and expansion triggers (usage patterns, integration needs, etc.) to ensure campaigns hit real customer pain points.
Enablement: Collaborate with Product Marketing to build narratives and equip our Sales and CSM teams with the talk tracks, decks, and FAQs they need to close deals.
Cross-Functional Leadership: Lead weekly execution meetings and retrospectives, serving as the "problem solver" who removes blockers across the marketing and sales motions.
Data-Driven Optimization: Partner with the CMO and CRO to track KPIs like pipeline creation and ACV bookings, using data to refine targeting and messaging.
What You Bring
3–5 years of experience in B2B SaaS marketing, revenue programs, or GTM roles.
A Revenue Mindset: You focus on pipeline and bookings, not just top-of-funnel engagement.
Strong Operator Skills: You bring discipline and structure to cross-functional execution and can influence without authority.
Technical Familiarity: Experience with Salesforce, marketing platforms (like 6Sense or SalesLoft), and lifecycle tools.
Communication: The ability to confidently present performance data and campaign strategies to C-level leaders.
Position Details
- Compensation: $90k-$110k base + bonus
- Benefits: our client offers full comprehensive benefits (medical, dental, vision) + 401k + Flexible PTO and more!
- In-Office Schedule: Chicago HQ – flexible working 3-4 days on site
Why Join?
This is a high-visibility role that directly impacts Net Retention Rate (NRR) and expansion goals. You'll have the autonomy to build a "closed feedback loop" and see the direct impact of your work on the company's bottom line.
LaSalle Network is an Equal Opportunity Employer m/f/d/v. LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite.