Digital Marketing Manager, DTC

Digital Marketing Manager

We're partnering with a well-established consumer brand to hire a Digital Marketing Manager who will play a key role in driving D2C growth and optimizing overall ecommerce performance.

This position sits at the intersection of strategy, analytics and creative execution — ideal for someone who enjoys owning the business of the website while collaborating cross-functionally to improve traffic, conversion and revenue.

Requirements:

• Own overall website strategy and performance across a consumer-facing ecommerce platform
• Partner with external agencies to oversee paid media, development and technical execution (not hands-on in ad platforms or coding)
• Drive traffic, conversion and revenue through ongoing site optimization
• Support integrated campaign launches across web, email, paid and product marketing
• Identify new tools, apps and opportunities to enhance the ecommerce experience
• Analyze performance data and provide actionable recommendations to leadership
• Ensure compliance, privacy and accessibility standards are met in partnership with internal teams

Requirements

• Experience in D2C ecommerce (consumer products preferred)
• Strong analytical mindset with comfort reporting on KPIs and performance metrics
• Ability to manage agency partners and cross-functional stakeholders
• Solutions-oriented and proactive — someone who brings ideas, not just execution
• Comfortable balancing creative marketing initiatives with data-driven decisions
• Familiarity with ecommerce platforms (Shopify or similar preferred)

This is a highly visible role supporting a priority D2C growth channel within a collaborative marketing team. Ideal for someone who wants ownership, impact and the ability to shape digital strategy in a meaningful way. This role has a budgeted salary of up to $90k with a 401k package, along with full benefits including health, dental and vision. This client does participate in a summer Friday schedule all-year-round every other Friday, otherwise this will be 4-days in office. Apply today! Natalie Saccone Senior Marketing Recruiter LaSalle Network