Marketing & Social Media Manager

Marketing & Social Media Manager

The Marketing & Social Media Manager will assist in all aspects of marketing, including developing strategic marketing plans for the assigned portfolio of properties in The Woodlands, Texas and Bridgeland submarkets.

Essential Job Functions:

Duties and Responsibilities

• Develop, implement, and oversee a portfolio-wide resident engagement strategy, including curated events and social media presence with the goal of developing an exceptional lifestyle experience for the community.
• Lead the development of local partnerships with local associations, luxury retailers, restaurants, fitness providers, and entertainment venues to deliver exclusive resident perks and experiences.
• Design monthly lifestyle calendars with events that reflect residents' preferences and the community's demographic profile (i.e. book club, hike club, Mahjong).
• Collaborate with Community Managers, marketing, and operations teams to ensure resident programming supports occupancy goals, renewals, and online reputation management.
• Serve as a brand ambassador for the portfolio's luxury lifestyle positioning, ensuring consistency in communication, tone, and event execution.
• Partner with the marketing team to promote community events and successes on social media, enhancing digital engagement and visibility.
• Identify emerging trends in resident lifestyle programming and luxury service models to keep the portfolio ahead of the market.

Qualifications

• Knowledge of marketing digital tools and techniques.
• Must be able to communicate effectively with owner, onsite teams, and Regional Property Manager in person, on calls, and on webinars.
• Experience with digital campaigns, social media, AI, and all marketing related digital platforms.
• Solid computer skills, including MS Excel, MS PowerPoint, social media and CANVA a plus.
• Strong understanding of all key leasing and management platforms (i.e. Entrata) for prospect generation and sales funnels.

Education

Required

High School or better.

Preferred

Bachelor's degree in Marketing, Communications, or Business Administration.

Travel

Reliable transportation and ability to travel across multiple properties within The Woodlands portfolio and other locations within Greater Houston-area.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.