Lifecycle Marketing Specialist

Lifecycle Marketing Specialist

Since its inception, The Parking Spot has made superior airport parking experiences easy and affordable by focusing on hospitality. Now with more than 25 years in business, The Parking Spot has cemented itself as the leading near-airport Parking Company with 40+ locations at 28 airports, over 2,000 employees nationwide and 2 incredibly strong brands – The Parking Spot and Park 'N Fly by The Parking Spot.

What makes working at The Parking Spot so special? We have created a culture of support, fun, and camaraderie that allows us to be the most innovative company in the parking industry. As a nationwide business with a small business feel, there are endless opportunities within The Parking Spot to grow your career. Come join us and see how we leverage people and technology to deliver a superior product, outshine our competition, and find creative and innovative solutions to everyday problems.

Salary Range: $60,000-$75,000

What we offer:

• Participation in and financial benefit from our shared employee ownership program
• Hybrid work experience in downtown Chicago
• Career development and growth opportunities
• Ability to gain exposure to all areas of the business
• Great benefits including medical, vision, dental and a 401k plan
• Annual discretionary bonus program
• Team oriented, fun and friendly work environment
• Immediate opportunity to make a large impact

Position Summary:

The Digital Marketing team at The Parking Spot is looking for a Lifecycle Marketing Specialist to help us elevate our customer communications and drive engagement with our loyalty program, the Spot Club.

In this role, you will conceptualize, execute, and analyze a cohesive lifecycle marketing plan across email, mobile push notifications, and loyalty promotions. You'll own campaign strategy and execution, while also supporting the Spot Club by creating promotions, managing audience segmentation, and evaluating results. The Lifecycle Marketing Specialist will collaborate closely with the rest of the Digital Marketing team, working to ensure aligned messaging and smarter audience targeting across paid and owned channels.

If you are equal parts creative and analytical, have a "run it like you own it" mindset, and are eager to share the fruits of your labor with Senior Management, apply today!

Key Responsibilities:

• Email Marketing and Mobile Push Management
• Own the end-to-end execution of email marketing and mobile push campaigns: planning, creation, segmentation, QA, scheduling, and analysis
• Write compelling, high-converting email copy that reflects our brand voice and resonates with our audience
• Design visually engaging emails, including layout, imagery, and calls to action
• Manage the marketing calendar and partner with cross-functional teams (Revenue Management, Sales, and Brand Marketing) to align promotions with company objectives
• Lifecycle Strategy and Optimization
• Develop and execute email automations (abandoned cart, post-purchase, etc.) and loyalty promotions (welcome, win-back, etc.) to drive member engagement and retention
• Create and manage audience segments based on member behavior, purchase history, and engagement
• Run A/B tests on subject lines, content, timing, CTAs, and personalization
• Track and report on key metrics, such as revenue attribution email deliverability and revenue attribution
• Cross-Channel Collaboration (Paid + Owned)
• Work with the rest of the Digital Marketing team to align creative and messaging across all paid channels, including paid social, paid search, and programmatic
• Share email performance insights (top creatives, segments, offers, etc.) to inform paid strategy
• Assist with uploading and managing customer lists (e.g. lookalikes and exclusion audiences) to Meta, Google, etc.
• Support customer LTV and cohort analysis to inform both paid and retention strategies

Knowledge, Skills & Experience Required:

• Bachelor's degree in marketing, communications, or a related field, with 2-4 years of email and loyalty marketing experience
• Proficiency with email platforms, preferably Salesforce Marketing Cloud
• Copywriting and creative testing experience is required
• Light HTML/CSS knowledge for email formatting is a plus
• Excellent analytical, organizational, and communication skills

At The Parking Spot, we don't just accept difference - we celebrate and seek it. We believe a diverse, inclusive, and equitable company is one where all employees, partners, and customers are welcome, supported, and valued. As a company in the travel industry, we witness the power of bringing individuals from different backgrounds and communities together. We treat all others with dignity and respect and stand firmly against racism and discrimination in any form. We intentionally develop diverse teams and relationships to ensure all voices are heard and to foster equal opportunity for all. We are committed to listening, learning, and growing because we know that our work is never done.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.